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Tools

Online Polling Tools Rarely Give Good Data

Online pollingOnline polling tools surged in popularity after they were first developed and remained in vogue for a number of years. But they have faded for good reason.

They don’t have any credibility, and many people know it.

One problem lies with the ability of someone to vote multiple times and skew the results.

Using cookies to block them from voting more than once helps slow people who don’t know how to delete cookies. But many people do.

The second problem is the makeup of the audience that completes the poll.

(more…)

Stored in Website Development and tagged

Forum Sites Produce Postings But Not Much Else

CrowdForum sites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.

Also known as message boards, forums come in two flavors: moderated and unmoderated. Moderated boards usually have a moderator who guides the direction of the discussion and sometimes even reviews the posting before it can go live. Visitors often have to register before posting.

Unmoderated boards allow anyone to post just about anything except for the usual list of dangerous or socially unacceptable behavior — vulgarity, threats, libel, etc. (more…)

Social media tracking

Social Media Tracking for Small Business Guides Time and Effort

Tracking performance in social media accounts can range from a small effort to a big one.

Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)

Stored in Online Marketing and tagged , ,

Test Website Speed, Improve Results with 3 Free Tools

One of the easiest ways to build audience for a Website is by making it fast for desktop, tablet and mobile devices.

Pingdom site speed test

Pingdom provides multiple reports with one click of a button.

Internet users have a high expectation of visiting a site that loads quickly. If it doesn’t load quickly, they don’t hesitate to go somewhere else for what they want.

Analytic data since the beginning of browsers has proven this simple fact.

Visitors are more likely to make a return visit, share pages via social media and click on more pages while visiting if the site is quick.

But speed is often a matter of opinion — some people claim their site is fast when in fact it is not — so it makes sense to use tools that provide a comparison to other sites with objective data. (more…)

Stored in Website Development and tagged , ,

How to Use News RSS Feeds

The “antiquated” technology known as RSS feeds still has valuable uses in special situations for news and other content-oriented sites.

RSS may be antiquated to some because of the early days of online when RSS readers aggregated content from multiple sources and compiled them into one stream of news and headlines under an RSS reader. It made life easier for people because they didn’t have to go to dozens of slow Web sites to get their content. Instead, it all flowed to them.

As Web and social media sites became more sophisticated and access speeds became faster, the RSS readers faded away. But the ability of sites to distribute their content to other sites and also collect content from other sites is still viable even today. (more…)


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