Free Webmaster Tools Improve Site Results

The two major search engines as well as other sites offer free webmaster tools that make it easier to improve site performance.

The two major search engines as well as other sites offer free webmaster tools that make it easier to improve site performance.

Google Search Console and Bing Webmaster Tools both provide a wide array of services that identify problems that hold a site back from higher rankings in search results. Continue reading “Free Webmaster Tools Improve Site Results”

Segments in Google Analytics Reveal Site Strengths, Weaknesses

Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.

Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.

The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. Continue reading “Segments in Google Analytics Reveal Site Strengths, Weaknesses”

What is CDN? It Might Make Site Faster – Or Not

Does a CDN or content delivery network make a site load faster? The answer is, it depends.

Content delivery network
CDN lets visitor from Beijing get faster response from copy of site on server in Paris than original in Chicago.

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. Continue reading “What is CDN? It Might Make Site Faster – Or Not”

How to Archive Website for More Audience

Site publishers often don’t think about how to archive a website because they are too busy with other priorities. Five ways make it easier.

Website archiveSite publishers often don’t think about how to archive a website because they are too busy with other priorities.

Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site.

Content management requires thinking like an editor but also like a librarian. Over time, medium and large sites often acquire a massive amount of material. Much of it simply won’t fit on the homepage of the site or any other index page.

If the older content becomes so buried that no one can find it, a great opportunity is lost. Building a website archive of content also will build a much bigger audience. Continue reading “How to Archive Website for More Audience”

Online Polling Tools Rarely Give Good Data

Online polling tools produce misleading results and only a brief increase in site audience. They should be used rarely and carefully.

Online pollingOnline polling tools surged in popularity after they were first developed and remained in vogue for a number of years. But they have faded for good reason.

They don’t have any credibility, and many people know it.

One problem lies with the ability of someone to vote multiple times and skew the results.

Using cookies to block them from voting more than once helps slow people who don’t know how to delete cookies. But many people do.

The second problem is the makeup of the audience that completes the poll.

Continue reading “Online Polling Tools Rarely Give Good Data”

Forum Sites Produce Postings But Not Much Else

Forum sites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.

CrowdForum sites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.

Also known as message boards, forums come in two flavors: moderated and unmoderated. Moderated boards usually have a moderator who guides the direction of the discussion and sometimes even reviews the posting before it can go live. Visitors often have to register before posting.

Unmoderated boards allow anyone to post just about anything except for the usual list of dangerous or socially unacceptable behavior — vulgarity, threats, libel, etc. Continue reading “Forum Sites Produce Postings But Not Much Else”

Free RSS to Email Saves Time, Effort and Money

RSS to email makes it possible to spend no time and effort on building an email marketing campaign.

RSS to emailEmail marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a Web site’s marketing efforts.

But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment.

That time and effort could be better used if the process of sending out emails was entirely automated.

RSS to email makes it possible to do so. Continue reading “Free RSS to Email Saves Time, Effort and Money”