Site publishers often don’t think about how to archive a website because they are too busy with other priorities.
Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site.
Content management requires thinking like an editor but also like a librarian. Over time, medium and large sites often acquire a massive amount of material. Much of it simply won’t fit on the homepage of the site or any other index page.
If the older content becomes so buried that no one can find it, a great opportunity is lost. Building a website archive of content also will build a much bigger audience. (more…)
Online polling tools surged in popularity after they were first developed and remained in vogue for a number of years. But they have faded for good reason.
They don’t have any credibility, and many people know it.
One problem lies with the ability of someone to vote multiple times and skew the results.
Using cookies to block them from voting more than once helps slow people who don’t know how to delete cookies. But many people do.
The second problem is the makeup of the audience that completes the poll.
Forum sites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.
Also known as message boards, forums come in two flavors: moderated and unmoderated. Moderated boards usually have a moderator who guides the direction of the discussion and sometimes even reviews the posting before it can go live. Visitors often have to register before posting.
Unmoderated boards allow anyone to post just about anything except for the usual list of dangerous or socially unacceptable behavior — vulgarity, threats, libel, etc. (more…)
But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment.
That time and effort could be better used if the process of sending out emails was entirely automated.
RSS to email makes it possible to do so. (more…)
Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more.
They have to prioritize tightly to keep the business profitable and growing.
Various Web sites offer social media tools to track brand mentions. They join the legion of other tools that help with search engine optimization, ad campaigns, social campaigns, etc.
After a while, the number of tools, accounts, usernames and passwords becomes unwieldy. The cost for many of these accounts becomes painful. Even worse, some of those sites end up folding, in which case the tools and the data are gone.
How does a small business keep it simple? (more…)