Promise Media

Facebook Targeting Works Like 18th Century Newspapers

Targeting is a concept in marketing that goes back to the beginning of media.

Even newspapers in 18th century America and elsewhere knew the concept of targeting — topically and geographically.

Topical targeting appealed to groups with a like-minded interest, especially politics. Geographic targeting of course reached out to the citizens in a town or city. The Boston Gazette, which lived from 1719 to 1798, obviously appealed only to residents of Boston. (more…)

Use Pay Per Click Campaigns to Target High-Value Content

Pay per click campaigns are great for delivering valuable results if used carefully and terrible if used randomly.

Beginners often spend money on PPC campaigns without fully understanding how to use them.

Veterans learn from their mistakes and pay close attention to their return on investment.

The key to getting a great ROI is using the campaigns for targeting high-value content. (more…)

Local Online Advertising Delivers Targeted Audiences

Local online advertising is especially effective for local businesses that know a few simple steps in how to target their ads.

After decades of working in media, I can say without a doubt that many local advertisers understand the concept of targeting ads but struggle with how to do it online.

They understand that local newspapers are delivered mainly to local readers, that radio and TV stations only reach local listeners and viewers, and cable companies provide service only to local customers.

But a Web site is accessible to the entire world.

A local business doesn’t want its ads to be seen by people in Dubai or the Ukraine because those people are highly unlike to shop at the advertiser’s business in a place such as Charlottesville, Virginia.

There are three simple ways to target local online advertising. (more…)

Targeted Email Marketing Works Great with 48% Open Rate

Targeted email marketingTargeted email marketing means hitting not only the right audience but also proving that it’s hitting the right audience by looking at the open rate and the click rate.

Two clients have open rates of nearly 50 percent and click rates of more than 20 percent.

The average open and click rates in their industry are 18 percent and 3 percent respectively, according to email marketing provider MailChimp.

How did they achieve such stellar rates? (more…)

High Quality Link Building Starts with Targeting Right Sites

High quality link buildingBuilding high quality links is a tedious, often frustrating and sometimes rewarding job.

It is tedious because it takes a great deal of research to find a high-quality site and then a high-quality page on that site to place the link.

It is often frustrating because finding such a site is becoming more rare and difficult. Managers of sites that have quality rankings certainly won’t hand out links to anyone.

Even if they did, then the problems continue — whether to get dofollow or nofollow, the prominence of the link and the anchor text in the link.

Go looking for blogs, forums or articles that list sites offering high-quality link building. It’s highly unlikely anyone with a decent sense of online marketing will reveal those sites because they are precious commodities. (more…)

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