Best Website Content Produces Hefty Revenue

The best website content produces more revenue and audience when it is both deep and broad.

The best website content produces more revenue and audience when it is both deep and broad.

“Content is King” is a well-known saying when online publishers debate how to succeed at growing profits and revenue. But the saying doesn’t really say much.

What it really means is that content in two forms produces the revenue — abundant quantity and optimized quality. Continue reading “Best Website Content Produces Hefty Revenue”

Page RPM Signals Chance for Revenue Growth

Page RPM or page revenue per thousand impressions is a great way to discover opportunities for growth.

Website page RPM
Copyright 2016 Scott Bateman

Page RPM or page revenue per thousand impressions is a great way to discover opportunities for growth.

The metric is a simple formula that divides the amount of website revenue by the number of impressions, which also are divided by 1,000.

Site publishers who use Media.net, Google AdSense or other major remnant networks will find the number in their daily, weekly and monthly reports. Continue reading “Page RPM Signals Chance for Revenue Growth”

Forum Sites Produce Postings But Not Much Else

Forum sites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.

CrowdForum sites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.

Also known as message boards, forums come in two flavors: moderated and unmoderated. Moderated boards usually have a moderator who guides the direction of the discussion and sometimes even reviews the posting before it can go live. Visitors often have to register before posting.

Unmoderated boards allow anyone to post just about anything except for the usual list of dangerous or socially unacceptable behavior — vulgarity, threats, libel, etc. Continue reading “Forum Sites Produce Postings But Not Much Else”

Site Personalization Matters More to Advertisers Than Visitors

Site personalization is an essential part of any online advertising strategy.

crowdSite personalization is an essential part of any online advertising strategy.

It’s not just essential. It’s critical for long-term growth and even survival of traditional and online media companies.

Two companies that know this well are Google and Facebook. The two largest online advertising companies in the world generated $75 billion and $18 billion respectively in the most recent fiscal year, according to their public financial reports.

Google revenue grew nearly 14 percent year over year. Facebook revenue grew 44 percent during the same period.

Consider that all advertising expenditures will grow less than 5 percent in 2016, according to Advertising Age.

Consider as well that digital advertising online will grow 20 percent in 2016, Emarketer says.

That means the growth of Google and Facebook is coming at the expense of other companies in traditional media. It also means that Facebook’s growth is coming at the expense of other online companies.

Site personalization is key to their success with advertisers. Continue reading “Site Personalization Matters More to Advertisers Than Visitors”

SEO Risks May Lead to Poor Results and Dashed Hopes

Search engine optimization requires risk management like any other business initiative.

Managing expectations is one of the first steps in any risk management.

In the case of SEO, a typical business uses either internal staff or external vendors to implement the SEO program.

Whether the project manager is a vendor or internal staffer, it it critical that that person explain the risks to management or the business owner.

A great effort increases the probability of increasing SEO ranks. But certainly doesn’t exist.

Owners and managers should know that no vendor or staffer can guarantee results with an SEO project.

They also should keep in mind the following specific risks.

Continue reading “SEO Risks May Lead to Poor Results and Dashed Hopes”

Best Online Marketing Strategy Starts with Detailed Plan

tumblr_my0cmgMc631swbla4o1_12801The best plan for an online marketing strategy is simple — but it takes 800 details to develop it.

The actual total might not be 800, but it sure seems like it. The reason why is that online marketing is so much more complicated than offline marketing.

The word strategy gets used a lot when it is being applied to a tactic.

An online marketing strategy is:

  • Subjective rather than objective
  • Visionary versus actionable
  • Preparatory rather than executable
  • General versus specific

Continue reading “Best Online Marketing Strategy Starts with Detailed Plan”

Website Management Needs Cost Controls in Slowing Economy

Smart website management requires a balance of both revenue and expenses to achieve a healthy profit and healthy growth.

Revenue decline
© Promise Media LLC
Smart website management requires a balance of both revenue and expenses to achieve a healthy profit and healthy growth.

When the economy is growing strongly, it is of course much easier to grow revenue as well.

Businesses spend more on advertising, they make more money and they often increase their advertising budgets in response to their growth in revenue.

Websites that rely on advertising for most if not all of their revenue will benefit greatly from this increase in advertising.

They may even be tempted to increase their expenses by using the profits to invest in content, people and technology.

So revenue in a strong economy drives growth and brings the expenses along with it.

Continue reading “Website Management Needs Cost Controls in Slowing Economy”