Promise Media
Strategy

Product Strategy Balances Desktop and Mobile

A site product strategy that balances desktop and mobile versions will improve time management and return on investment.

Websites rarely have the same amount of desktop and mobile visitors. Likewise, they rarely have the same amount of desktop and mobile ad revenue, transactions or other forms of income. But large differences can reveal weaknesses in either platform, especially mobile.

So the first step in developing a site product strategy is research by the publisher into the two platforms that identifies how much audience and revenue each one is producing. (more…)

Contextual advertising

Contextual Ads Need Contextual Content

Contextual advertising from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.

What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. (more…)

Stored in Online Advertising and tagged , ,
Online sales report

Online Sales Report Gives 6 Insights for Success

Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.

Even the smallest Web site will find useful insights from a simple report tracking sales performance. (more…)

Best Website Content Produces Hefty Revenue

The best website content produces more revenue and audience when it is both deep and broad.

“Content is King” is a well-known saying when online publishers debate how to succeed at growing profits and revenue. But the saying doesn’t really say much.

What it really means is that content in two forms produces the revenue — abundant quantity and optimized quality. (more…)

Website page RPM

Page RPM Signals Chance for Revenue Growth

Page RPM or page revenue per thousand impressions is a great way to discover opportunities for growth.

The metric is a simple formula that divides the amount of website revenue by the number of impressions, which also are divided by 1,000. (more…)

Stored in Online Advertising and tagged , ,

Forum Sites Produce Postings But Not Much Else

CrowdForum sites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.

Also known as message boards, forums come in two flavors: moderated and unmoderated. Moderated boards usually have a moderator who guides the direction of the discussion and sometimes even reviews the posting before it can go live. Visitors often have to register before posting.

Unmoderated boards allow anyone to post just about anything except for the usual list of dangerous or socially unacceptable behavior — vulgarity, threats, libel, etc. (more…)

Site Personalization Matters More to Advertisers Than Visitors

Site personalization is an essential part of any online advertising strategy.

It’s not just essential. It’s critical for long-term growth and even survival of traditional and online media companies.

Two companies that know this well are Google and Facebook. The two largest online advertising companies in the world generated $75 billion and $18 billion respectively in the most recent fiscal year, according to their public financial reports.

(more…)


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