Automation can save time and increase ROI.
Companies everywhere are dedicating greater resources to social media such as Facebook and Twitter.
The fact that Facebook has the largest audience of any Web site in the world is part of the allure.
Another part is how easily Facebook services integrate into another Web site.
A Facebook marketing strategy provides at least four measurable benefits — likes, shares, comments and Web site visits. Together, these four metrics contribute to brand engagement.
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