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Social Media

Social Media Marketing Takes a Back Seat

Online CommunitiesSocial media marketing is a strategy that targets users of Facebook, Pinterest and other sites that allow people talk to each other online.

But maybe, just maybe, it misses the bigger picture and sends online marketers down the second-best path.

Veteran online marketers know that Facebook and Pinterest are two of dozens and even hundreds of Web sites that gather people with a common purpose.

Yes, Facebook is the largest with 143 million monthly U.S. visitors, but it’s not alone. And Facebook’s uncertain future makes it necessary to look for other options. (more…)

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Spread Online Marketing Tasks, Knowledge Among Staff

Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.

The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.

A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.

But what if that person left the company? (more…)

10 Twitter Marketing Tips

The best Twitter marketing tips are simple to implement because Twitter itself is one of the simplest tools on the Internet.

Simplicity translates into less work, which leaves more time to focus on other activities.

Like most online promotional channels, having an effective Facebook presence is a combination of quality and quantity of effort.

Here are 10 tips for achieving a Facebook presence that combines quality and quantity. (more…)

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Facebook Marketing Strategy: Get Automated

Using RSS Feeds Cuts Labor While Testing Results

Facebook automationA solid Facebook marketing strategy can increase traffic to a Web site, but it also is possible to spend too much time on social media platforms and end up disappointed  in the results.

Automation can save time and increase ROI.

Companies everywhere are dedicating greater resources to social media such as Facebook and Twitter.

The fact that Facebook has the largest audience of any Web site in the world is part of the allure.

Another part is how easily Facebook services integrate into another Web site.

A Facebook marketing strategy provides at least four measurable benefits — likes, shares, comments and Web site visits. Together, these four metrics contribute to brand engagement.

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