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Social media

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites.

The five largest social media companies at the time of this writing are in order of audience size according to Quantcast are:

  1. Facebook
  2. Twitter
  3. Linkedin
  4. Pinterest
  5. Google+

What makes these sites attractive to advertisers starts with their vast reach.

“Worldwide DAUs (Daily Active Users) increased 19% to 864 million on average during September 2014 from 728 million during September 2013,” Facebook said in a quarterly report. (more…)

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Newspapers on Facebook Deliver Great Results

Newspapers on Facebook defy the conventional wisdom of when and how often to post.

They also run counter to the recent trend of Facebook distributing fewer and fewer posts to people who Like a page.

The above two statements are conservative. Newspapers do fantastically well on Facebook, even ones that don’t pay any attention to their Facebook pages. (more…)

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5 Steps to Understanding Facebook Page Insights

Facebook logoFacebook Insights is an aptly named tool that provides useful information about a company’s Facebook page. But understanding it can be a challenge.

Page administrators can click on “Insights” at the top of the page above the cover photo to access the product.

The first page is the Overview, which contains five sections: Page Likes, Post Reach, Engagement, Your 5 Most Recent Posts and Pages to Watch.

Although the administrator can click into more details information for each section, a newcomer will find it is better to stay focused on the Overview page in the beginning. (more…)

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Use Social Media Marketing Strategy to Generate Ad Revenue

A marketing strategy for social media is often used to build brand and drive traffic to the parent Web site, but it also can be used to boost advertising revenue.

Isn’t that the ultimate goal of the strategy anyway? A limited view of social media is that Facebook, Twitter, Google+, Pinterest, etc., simply acquire followers who like the company’s product or service. Job done. Ego gets a boost.

But the real goals should deliver value and benefit for the company sponsoring the social media accounts. Just take a look at Coke’s Facebook page — it’s packed with followers making comments about the product. (more…)

Facebook Targeting Works Like 18th Century Newspapers

Targeting is a concept in marketing that goes back to the beginning of media.

Even newspapers in 18th century America and elsewhere knew the concept of targeting — topically and geographically.

Topical targeting appealed to groups with a like-minded interest, especially politics. Geographic targeting of course reached out to the citizens in a town or city. The Boston Gazette, which lived from 1719 to 1798, obviously appealed only to residents of Boston. (more…)

Small Businesses Use Social More Than Any Other Media

Small and medium-sized businesses use social media more than any other media to promote themselves, according to research from BIA/Kelsey.

Nearly 75 percent of all SMBs use social in some form. Facebook is the most popular at 55 percent of the total SMBs having a Facebook business page. About 20 percent have spent money on Facebook advertising.

“It’s evident from LCM 18 that social media has become a pivotal platform for SMBs,” said Steve Marshall, director of research, BIA/Kelsey. “Social media is not only number one in terms of utilization by SMBs, it is also number one in share of SMB media spending.”

(more…)

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A Google Plus Business Strategy in 5 Minutes a Week

Google Plus logoThe quickest route to online ruin is jumping into something too deeply — or not jumping in at all.

Sticking one toe in the water is a great way to find out if it is too hot, too cold or just right.

The online environment is littered with failed initiatives and failed companies that didn’t test the water before they jumped.

Google Plus belongs in that category even though the company’s massive social media commitment launched back in 2011. (more…)

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