Quality Content Development Mixes Interest and Importance

Online content development often becomes focused on what drives the most clicks to an article, but too much of a focus on clicks becomes pandering.

Content developmentOnline content development often becomes focused on what drives the most clicks to an article, but too much of a focus on clicks becomes pandering.

Pandering undermines the credibility of a Web site. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique.

Traditional media newsrooms at newspapers and TV stations debate every day what stories should appear on page one or at the top of the news program.

They sometimes erupt into fierce debates about what stories to play at the top and how to present them. The headline, the photos and any adjacent stories become subject to debate.

A common content development strategy has developed for many of them that combines interesting stories with important ones.

Interesting stories tend to emphasize human nature such as personality profiles, quirky behavior, great achievements and the link.

Important stories don’t always attract much viewership or readership. One example is a city council or board of education that passes an annual budget. Continue reading “Quality Content Development Mixes Interest and Importance”

Increase Page Usability with 7 Steps

Page usability is a goal as important as audience and revenue growth. The three goals are closely connected.

Page usability is a goal as important as audience and revenue growth.

The three goals are closely connected.

Increasing page usability leads to higher pages per visit and return visits. Higher pages per visit and return visits will produce more ad inventory, which then leads to more revenue.

Various studies have shown that page speed and clutter are the two biggest criticisms that users have about Web sites. Google in particular places heavy emphasis on the importance of page speed as a ranking factor.

It stands to reason that making a page faster and simpler are the two most important recommendations on our list. Continue reading “Increase Page Usability with 7 Steps”

Reading Ease May Boost SEO, But Common Sense Prevails

The reading ease of an article helps search engine optimization, according to industry rumor and some fairly valid testing.

The reading ease of an article helps search engine optimization, according to industry rumor and some fairly valid testing.

No one likes to conduct business on the basis of rumor, but the underlying logic of the claim is sound.

If Google and Bing use the reading ease of an article as a factor in search engine results, it seems logical to do so because reading ease affects the visitor’s response to that article. Continue reading “Reading Ease May Boost SEO, But Common Sense Prevails”

Quality Web Hosting Impacts Advertising Revenue

Quality Web hosting does make a difference with advertising revenue, among many other factors. Plenty of real-world scenarios prove the point.

Advertisers never ask about Web hosting on sites where they are thinking about running a campaign.

Account executives don’t ask management anything about it. Technical people don’t tell management to spend more money on hosting in order to make more money with advertising.

But quality Web hosting does make a difference with advertising revenue, among many other factors.

Plenty of bad, real-world scenarios prove the point. Continue reading “Quality Web Hosting Impacts Advertising Revenue”

Change Content Management System with Extreme Caution

Changing a site’s content management system is the path to greater online glory or the path to online obscurity.

Content management systemsChanging a site’s content management system is the path to greater online glory or the path to online obscurity.

The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue.

The decision to change may be valid and even simple. The reasons include:

  • High licensing costs with the current CMS
  • Poor customer service from its vendor
  • The vendor went bankrupt
  • Another system has more appeal
  • A new publisher or manager simply likes something else they used at a previous job (which happens fairly often)

Continue reading “Change Content Management System with Extreme Caution”

Evergreen Content Builds Site Value and Audience

Evergreen content strategyAn evergreen content strategy is a surefire way of building a site’s size, value and audience.

The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written.

The investment of time, energy and even money in generating such content may not pay for itself in the near future, but a good evergreen article will likely pay for itself in the long term and then become pure profit from that point forward. Continue reading “Evergreen Content Builds Site Value and Audience”

User Generated Content: Let Chaos Reign?

User generated content on a site starts with one simple decision, which is whether to moderate the content or let every single posting go live.

User generated content on a site starts with one simple decision, which is whether to moderate the content or let every single posting go live.

UGC requires moderation for sites that want to maintain a degree of credibility with their visitors.

Moderation typically is a process whereby a site editor reviews a posting before it goes live to make sure it stays within site ethical, legal and quality standards. Continue reading “User Generated Content: Let Chaos Reign?”