AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.
What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement?
Google’s Matched Content promises to deliver all three of these benefits.
Forum sites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.
Also known as message boards, forums come in two flavors: moderated and unmoderated. Moderated boards usually have a moderator who guides the direction of the discussion and sometimes even reviews the posting before it can go live. Visitors often have to register before posting.
Unmoderated boards allow anyone to post just about anything except for the usual list of dangerous or socially unacceptable behavior — vulgarity, threats, libel, etc. (more…)
Site personalization is an essential part of any online advertising strategy.
It’s not just essential. It’s critical for long-term growth and even survival of traditional and online media companies.
Two companies that know this well are Google and Facebook. The two largest online advertising companies in the world generated $75 billion and $18 billion respectively in the most recent fiscal year, according to their public financial reports.
Google revenue grew nearly 14 percent year over year. Facebook revenue grew 44 percent during the same period.
Consider that all advertising expenditures will grow less than 5 percent in 2016, according to Advertising Age.
Consider as well that digital advertising online will grow 20 percent in 2016, Emarketer says.
That means the growth of Google and Facebook is coming at the expense of other companies in traditional media. It also means that Facebook’s growth is coming at the expense of other online companies.
Site personalization is key to their success with advertisers. (more…)
Website navigation design largely comes down to three tactics.
What looks like the best design may not provide the best functionality and user response. It may look good, but if a user doesn’t want to click on anything in a multi-tiered dropdown menu, there isn’t any justification for adding all of the needed code.
So any design should include the ability to track the clicks in analytic software to see the results. From those results, the people responsible for the site can make adjustments to the site navigation.
Online content development often becomes focused on what drives the most clicks to an article, but too much of a focus on clicks becomes pandering.
Pandering undermines the credibility of a Web site. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique.
Traditional media newsrooms at newspapers and TV stations debate every day what stories should appear on page one or at the top of the news program.
They sometimes erupt into fierce debates about what stories to play at the top and how to present them. The headline, the photos and any adjacent stories become subject to debate.
A common content development strategy has developed for many of them that combines interesting stories with important ones.
Interesting stories tend to emphasize human nature such as personality profiles, quirky behavior, great achievements and the link.
Important stories don’t always attract much viewership or readership. One example is a city council or board of education that passes an annual budget. (more…)