Promise Media
Site Promotion

Web Site Marketing Plan – An Outline for Success

Plans Can Be Simple or Complex, But Focus is Key

A Web site marketing plan can range from one page to dozens of pages. What matters most is the meat of it and the focus and execution of the most important elements.

What also matters is whether the important site promotion goals are achieved.

The complexity of the plan depends on whether the person executing it is a one-person publisher or the online marketing manager at a large company. The following plan assumes that one person is responsible for the entire marketing program of a single Web site. (more…)

Stored in Online Marketing and tagged ,

Web Site Promotion Adds Value to Local Business

Local businesses will find that effective Web site promotion will add new customers and strengthen relationships with existing ones.

But many local businesses with limited online promotion experience are disappointed when the money spent on a good design and e-commerce application doesn’t product the desired result.

Quite often the problem is that too much money is spent on the Web site and not enough on promoting it.

Here is a simple approach to fixing that problem. (more…)

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