Online banner advertising has powerful branding potential that helps Web visitors remember the name of a site and increases the odds that they will return again. It has its place in any online promotion campaign.
Text ads on the search engine result pages build response, but banner ads build branding and awareness. Branding and awareness drive repeat business.
All advertising is a mix of branding and response. A TV commercial brands a car model, and the hoped-for response is for the customer to go to the dealership (a lead) and buy the car (a conversion).
But what about online branding and response? Continue reading “Use Banner Ads Like Billboards to Drive Visits”