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Internal Linking for SEO Improves Page Ranking

High quality link buildingInternal linking with SEO in mind is a surefire way of improving the ranking results of a page in search engines.

It is well known that Google in particular tracks the links coming into a site from external sources.

Google’s Webmaster Central shows both the domains that link to a site and the pages that receive the links.

Both quantity and quality matter. The more links, the better. The higher the ranks of the linking pages, the better.

The same concepts hold true for links within a site. Webmaster Central tracks these links as well. (more…)

Stored in Online Marketing and tagged ,

Spread Online Marketing Tasks, Knowledge Among Staff

Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.

The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.

A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.

But what if that person left the company? (more…)

Meta Description Length and Other Tactics Affect SEO Results

Meta descriptionMeta description length can improve or hinder the performance of a page in search engine results.

Search engines don’t rank a page higher because of the meta description. They simply display it in their own search results when they think it is relevant.

What affects the results is the way the searcher reads and reacts to the meta description.

An overly long description will be cut off and lose click potential from critical keywords being dropped from view.

The meta description is a slice of HTML code that is placed within the <head></head> section of a Web page. It usually goes in the document after the <title></title> tags and before the meta keywords tag.

Here is a meta description example:

<META NAME=”Description” CONTENT=”The page description goes here.”>

Although it is possible to write a meta description that is 255 characters, it is a simple fact that search engines won’t display more than about 155 characters including spaces.

Other bloggers say it is 160 characters, but I have counted numerous descriptions, and each one in Google gets cut off at 155.

Stored in Online Marketing and tagged

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