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Meta Description Length and Other Tactics Affect SEO Results

Meta descriptionMeta description length can improve or hinder the performance of a page in search engine results.

Search engines don’t rank a page higher because of the meta description. They simply display it in their own search results when they think it is relevant.

What affects the results is the way the searcher reads and reacts to the meta description.

An overly long description will be cut off and lose click potential from critical keywords being dropped from view.

The meta description is a slice of HTML code that is placed within the <head></head> section of a Web page. It usually goes in the document after the <title></title> tags and before the meta keywords tag.

Here is a meta description example:

<META NAME=”Description” CONTENT=”The page description goes here.”>

Although it is possible to write a meta description that is 255 characters, it is a simple fact that search engines won’t display more than about 155 characters including spaces.

Other bloggers say it is 160 characters, but I have counted numerous descriptions, and each one in Google gets cut off at 155.

Stored in Online Marketing and tagged

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