But they must be done carefully to avoid penalties from the search engines.
A direct agreement with another site has the benefit of establishing a high-quality link. Contacting these sites directly can result in a lot of rejections but also a small number of links that are easily maintained and that may drive a high volume of quality traffic.
These relationships can be expanded into full partnerships that can include content sharing, banner exchanges and sometimes even advertising agreements.
Although partnerships take more work and require more detailed agreements, they also potentially bring significant benefits. (more…)
Online publishers often perceive their sites one way, but search engines may view them in an entirely different way.
Publishers who push out content on a regular basis develop perceptions about their sites based the content topics.
If they push out a lot of content, they may not have time to analyze the articles for keywords that provide benefits for search engine optimization.
Over time, the search engines develop a profile of the sites based on the presence of those keywords.
Bing and Google both have tools that provide a list of keywords that they extract from site content. (more…)
But sites often don’t make big profits that way because they underestimate the amount of labor involved on top of the actual ad costs.
And then there is the issue of return on investment.
What happens when a visitor reaches the site? Do they generate enough sales to make the campaign worthwhile?
Even higher profits are found via search engine optimization — if the site manager limits the amount of time required to build and maintain SEO — because that audience doesn’t cost a dime.
Again, it’s only the labor that costs with SEO. (more…)
Imagine the possibilities: Higher search rankings, lower bounce rate, increasing pages per visit, more social shares and more return visits.
It really isn’t too good to be true.
Start with a simple scenario. An article on the site was published three years ago. At the time, work was especially busy and the article didn’t get much attention.
Maybe it was only 300-400 words long. It didn’t have any photos or graphics. It also didn’t have any related links. Keywords were not well defined. If it did have a photo, the alt tag was missing.
Search engines love those kinds of links because they represent a vote in favor of the site getting the link.
That vote has become more important than every because the rise of “nofollow” links has resulted in many sites losing the “link juice” that the links provide.
“Nofollow” means the search engines shouldn’t follow the link and as a result shouldn’t look on it with any favor. The vote is gone.
That leaves far fewer opportunities to find (or build) backlinks from friendly sites, related blogs, article sites and other sites that still allow nofollow in one form or another.
It’s important to note that the value of the backlink is based in part on two factors — the page where the link resides and the site where the page resides. (more…)
That’s the case with bad links and search engine optimization.
Let’s start with one important piece of evidence in that vast and much-debated mystery of search engine algorithms.
One of the most important tools for any site is Google’s Webmaster Central. Anyone who is interested in using it can go to Google, click on Business at the bottom of the page and Webmaster Central at the bottom of that page.
Sign in, follow the instructions and add the site to track. Wait a day or two for data to start showing up. (more…)