The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.
Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)
Good search engine marketing tips won’t guarantee high rankings on result pages. They should guarantee that what you pay is what you get.
SEM is the art of spending money on search engines to promote your site. (more…)
An online marketing budget is money well spent if it results in more profit, revenue and audience.
Many Web sites don’t spend a dime to market themselves. A small percentage grow large audiences if they have been around for many years, have a unique attraction or just work extremely hard at building eyeballs. (more…)
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Pay per click campaigns show initial value when people who click on ads visit a site, but they show even more value if the visitors return.
It is important to understand that some sites have short-term loyalty with visitors while others have long-term loyalty. (more…)
The Google AdWords conversion rate is a critical measure in showing how efficiently a Web site promotes itself with pay-per-click campaigns.
Conversion rate measures the amount of business from website visitors. If a site uses AdWords to deliver 100,000 impressions in search engine results, and 2 percent of those impressions resulted in a click, the site would have 2,000 visitors from AdWords. This is the click rate, which is the first step in tracking performance in AdWords. (more…)
Pay per click marketing requires a return on investment like any other promotional channel. But what is the right ROI?
A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. To cut to the chase, it says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)