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AdSense Earnings Down? You Are Not Alone

AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future of the product for AdSense partners.

AdSense logoFirst, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other Web sites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)

Stored in Online Advertising and tagged , , ,

AdSense Keywords Improve Revenue Results

AdSense logo

Google AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads.

Keywords create the foundation of the context.

That’s why the ad type is called, not surprisingly, contextual advertising.

The context of the page is formed by the major elements of that page — all related to search engine optimization. (more…)

Online Advertising Companies: How They Work, Why They Matter

keyboardOnline advertising companies specialize in promoting businesses by buying and placing ads for them on Web sites.

The goal is delivering for the client a return on investment based on certain business needs, such:

  • Revenue
  • Transactions
  • Subscriptions
  • Audience
  • Leads
  • Branding

The challenge is finding a company that delivers the best results. No medium in history is more measurable than the Internet. But the skill and experience levels of advertising companies vary greatly.

There are two types of advertising companies, and there are two paths for a business to work with them.

Whether or not the business works with an actual human being to place the ads will determine which type of company is used. (more…)

Stored in Online Advertising and tagged ,

Maximizing Online Advertising Networks

An online advertising network can play a useful part in boosting the revenue of any Web site. In fact, some sites rely entirely on one network such as Google AdSense. Case in point:

A newspaper sales manager revealed in a meeting that an extensive project to revamp that paper’s site had tripled the audience in no time.

After the congratulations, it was pointed out that tripling the audience meant tripling the ad inventory. The sales manager grimaced and said something to the effect of, well, it didn’t triple the revenue.

Actually, it could. (more…)

Stored in Online Advertising and tagged , ,

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