What is CDN? It Might Make Site Faster – Or Not

Does a CDN or content delivery network make a site load faster? The answer is, it depends.

Content delivery network
CDN lets visitor from Beijing get faster response from copy of site on server in Paris than original in Chicago.

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. Continue reading “What is CDN? It Might Make Site Faster – Or Not”

AdSense Matched Content Increases Page Views

AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.

AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.

What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement?

Google’s Matched Content promises to deliver all three of these benefits.

AdSense matched content example
This matched content example shows 8 recommendations in a single impression. Note the recommendation that doesn’t have an image. Also note the AdSense text ads below.

Continue reading “AdSense Matched Content Increases Page Views”

AdSense CPM Depends on Category and Tactics

The average AdSense CPM for an ad unit ranges between $1 and $10 for many sites. But the final number depends on these tactics and categories.

AdSense CPMThe average Google AdSense CPM is a subject of serious debate for webmasters all over the Internet, and the answers vary all over as well.

It is against the terms of conditions for Google AdSense for any site publisher to disclose its click-through rates or other statistics about a site’s performance.

But enough information has been posted online to make some general observations about what to expect with CPMs (cost per thousand impressions), which are the result of the ad click-through rate and the revenue per click. Continue reading “AdSense CPM Depends on Category and Tactics”

Multiple Revenue Streams Build Business Success

Content and media Web sites that develop multiple streams of online revenue end up with better odds of meeting or even exceeding their advertising goals.

multiple_streamsContent and media Web sites that develop multiple streams of online revenue end up with better odds of meeting or even exceeding their advertising goals.

They also increase their odds of surviving as a business.

Online banner advertising — including contextual ads such as Google AdSense — dominates many articles and discussions about Web site management.

But robust sites have eight to 10 or sometimes even more revenue products as part of their business strategy.

Here are 13 options common among many content Web sites: Continue reading “Multiple Revenue Streams Build Business Success”

Google Ad Trends Show More Growth at Softer Pace

Google reported fourth quarter 2014 results showing a 15 percent increase in revenue versus the same period the prior year.

Google ad revenue trends
Revenue for Google-owned sites is outpacing revenue for partner sites. © Promise Media LLC

Google reported fourth quarter 2014 results showing a 15 percent increase in revenue versus the same period the prior year.

For most businesses, a 15 percent growth would be good news. For Google, it was fairly good news. It did reveal that the company’s ability to grow online ad revenue is still running at a decent pace, but that pace is moderating somewhat.

Earnings were not as good. They declined slightly versus the prior year, while the operating income declined from 28 percent to 24 percent of revenue. Continue reading “Google Ad Trends Show More Growth at Softer Pace”

Yield Optimization Increases Revenue with Leftover Ad Impressions

One of the lesser known concepts in online advertising is yield optimization, which is a way of managing ad inventory to produce the highest average RPM or revenue per thousand impressions.

Yield Optimization
The above example shows how yield optimization can increase revenue by 17%. © Promise Media LLC

One of the lesser known concepts in online advertising is yield optimization, which is a way of managing ad inventory to produce the highest average RPM or revenue per thousand impressions.

It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site.

The inventory that is left is an opportunity to make more money.

But the strategy is not simply about filling that leftover inventory with house ads, extra unpaid impressions for a client or even with a single remnant advertiser. Continue reading “Yield Optimization Increases Revenue with Leftover Ad Impressions”

Google AdSense on WordPress: Tips for Best Results

Wordpress logoCombining the world’s most popular blogging software and the world’s biggest advertising network produces a lot of revenue for some bloggers and not much for many others.

WordPress is the world’s leading blogging software for some simple reasons: It is free, easy to install and easy to use.

Google AdSense is the largest ad network on the planet in terms of the total revenue it shares with publishers who use the AdSense code.

But that doesn’t mean it is easy to make good money from AdSense on a WordPress site. Continue reading “Google AdSense on WordPress: Tips for Best Results”