Promise Media
Networks

AdSense Matched Content Increases Page Views

AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.

What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement?

Google’s Matched Content promises to deliver all three of these benefits.

AdSense matched content example

This matched content example shows 8 recommendations in a single impression. Note the recommendation that doesn’t have an image. Also note the AdSense text ads below.

(more…)

AdSense CPM Depends on Category and Tactics

AdSense CPMThe average Google AdSense CPM is a subject of serious debate for webmasters all over the Internet, and the answers vary all over as well.

It is against the terms of conditions for Google AdSense for any site publisher to disclose its click-through rates or other statistics about a site’s performance.

But enough information has been posted online to make some general observations about what to expect with CPMs (cost per thousand impressions), which are the result of the ad click-through rate and the revenue per click. (more…)

stored in: Advertising and tagged: ,

Multiple Revenue Streams Build Business Success

multiple_streamsContent and media Web sites that develop multiple streams of online revenue end up with better odds of meeting or even exceeding their advertising goals.

They also increase their odds of surviving as a business.

Online banner advertising — including contextual ads such as Google AdSense — dominates many articles and discussions about Web site management.

But robust sites have eight to 10 or sometimes even more revenue products as part of their business strategy.

Here are 13 options common among many content Web sites: (more…)

stored in: Management and tagged: , , ,

Google Ad Trends Show More Growth at Softer Pace

Google ad revenue trends

Revenue for Google-owned sites is outpacing revenue for partner sites. © Promise Media LLC

Google reported fourth quarter 2014 results showing a 15 percent increase in revenue versus the same period the prior year.

For most businesses, a 15 percent growth would be good news. For Google, it was fairly good news. It did reveal that the company’s ability to grow online ad revenue is still running at a decent pace, but that pace is moderating somewhat.

Earnings were not as good. They declined slightly versus the prior year, while the operating income declined from 28 percent to 24 percent of revenue. (more…)

stored in: Advertising and tagged: ,

Yield Optimization Increases Revenue with Leftover Ad Impressions

Yield Optimization

The above example shows how yield optimization can increase revenue by 17%. © Promise Media LLC

One of the lesser known concepts in online advertising is yield optimization, which is a way of managing ad inventory to produce the highest average RPM or revenue per thousand impressions.

It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site.

The inventory that is left is an opportunity to make more money.

But the strategy is not simply about filling that leftover inventory with house ads, extra unpaid impressions for a client or even with a single remnant advertiser. (more…)

stored in: Advertising and tagged: , , ,
© 2007-2017 Promise Media LLC • Contact