Exit reports from Google Analytics and other providers will reveal problem pages that send people away from a site.
There is no escaping the fact that site visitors will leave at some point. The important question is where they leave and why. (more…)
The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.
What is a landing page? It is the destination page of a click from another website, an ad, a search engine result or a social media account, among other possibilities. (more…)
Page usability is a goal as important as audience and revenue growth. The three goals are closely connected.
Increasing page usability leads to higher pages per visit and return visits. Higher pages per visit and return visits will produce more ad inventory, which then leads to more revenue. (more…)
Site navigation gets the same benefit from prominence as advertising, content, functionality or any other element on a site.
The more prominent the site navigation, the more likely people will click on the links. (more…)
Site publishers often don’t think about how to archive a website because they are too busy with other priorities.
Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site. (more…)
Website navigation design largely comes down to three tactics.
Changing a site’s content management system is the path to greater online glory or the path to online obscurity.
The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue. (more…)