Free site promotion for small businesses is readily available. It’s a tactic called blogging.
Most heavy online users already know about blogging. It’s using a Web site to post content — often personal content — on a regular basis.
But it really can be used to publish just about any kind of content, whether it’s personal, news, advice, etc.
Small business blogging can be used to promote another Web site for free. (more…)
A one keyword link building strategy is mostly known for the approach that concentrates on one keyword per page, which creates focus for SEO efforts and ideally produces better results.
But another approach focuses on one keyword per site. Yes, one per site.
Let me explain what sounds like a crazy notion.
It begins with the benefit of having a highly disciplined focus on search engine optimization. The goal is simply to concentrate most if not all of the link building effort on a single keyword for the site.
The effort continues until that keyword reaches its maximum potential, then moves on to the next keyword.
Why does that matter?
Broken link building is one of the easiest ways to improve a site’s profile in search engine results.
Advice on broken link building often overlooks one critical step in making it effective.
The advice often focuses on fixing external links that point to a site. That focus is only half the solution. The other half should focus on fixing internal links as well.
The term broken link building is a bit misleading.
It might be better called broken link rebuilding, because that’s exactly what it does — rebuilds broken links that can renew positive ranking signals for search engines that were lost after the links went bad.
Internal link building often is overlooked as an important tactic for search engine optimization and creating a better site visitor experience.
Remember that the words used in the anchor text of a link, whether it is on site or off site, provides a clue to search engines about what lies on the landing page.
The location on the page also matters. The higher the link, the more likely it will get clicked because it is more visible to the user, especially if that user doesn’t scroll down the page.
Whether someone clicks on that link signals to the search engine (which often is following the user via cookies) that the link has value, relevance and context for the user.
How the user responds to the landing page provides the next clue.
Search engines love those kinds of links because they represent a vote in favor of the site getting the link.
That vote has become more important than every because the rise of “nofollow” links has resulted in many sites losing the “link juice” that the links provide.
“Nofollow” means the search engines shouldn’t follow the link and as a result shouldn’t look on it with any favor. The vote is gone.
That leaves far fewer opportunities to find (or build) backlinks from friendly sites, related blogs, article sites and other sites that still allow nofollow in one form or another.
It’s important to note that the value of the backlink is based in part on two factors — the page where the link resides and the site where the page resides. (more…)