Broken link building is one of the easiest ways to improve a site’s profile in search engine results.
Advice on broken link building often overlooks one critical step in making it effective.
The advice often focuses on fixing external links that point to a site. That focus is only half the solution. The other half should focus on fixing internal links as well.
The term broken link building is a bit misleading.
It might be better called broken link rebuilding, because that’s exactly what it does — rebuilds broken links that can renew positive ranking signals for search engines that were lost after the links went bad.
Internal link building often is overlooked as an important tactic for search engine optimization and creating a better site visitor experience.
Remember that the words used in the anchor text of a link, whether it is on site or off site, provides a clue to search engines about what lies on the landing page.
The location on the page also matters. The higher the link, the more likely it will get clicked because it is more visible to the user, especially if that user doesn’t scroll down the page.
Whether someone clicks on that link signals to the search engine (which often is following the user via cookies) that the link has value, relevance and context for the user.
How the user responds to the landing page provides the next clue.
Search engines love those kinds of links because they represent a vote in favor of the site getting the link.
That vote has become more important than every because the rise of “nofollow” links has resulted in many sites losing the “link juice” that the links provide.
“Nofollow” means the search engines shouldn’t follow the link and as a result shouldn’t look on it with any favor. The vote is gone.
That leaves far fewer opportunities to find (or build) backlinks from friendly sites, related blogs, article sites and other sites that still allow nofollow in one form or another.
It’s important to note that the value of the backlink is based in part on two factors — the page where the link resides and the site where the page resides. (more…)
Broken link building is one of the easiest ways to get a benefit from search engine optimization.
In fact, a recent survey of link building tactics by Skyrocket SEO found that it is the third most effective tactic of all link building opportunities.
Various tools including Google’s Webmaster Central can identify incoming links that are going to non-existent pages on the site.
The original link may have been created incorrectly or the landing page may have moved or been deleted. (more…)
Article marketing for SEO is a tactic that helps improve search engine results for a Web site’s most important keywords if it’s done carefully and done on high-quality sites.
In simple terms, it’s the practice of writing an article about your site and putting it on another site.
The other site typically specializes in articles written specifically for promotional purposes. Three of the survivors are:
Anyone interested in building site audience and search engine rankings to build their online business will go to one of these sites, sign up for an account and start writing.
Some of these sites require a minimum of 500 words per article, and some require much more. (more…)
Increasing your Web site’s traffic requires juggling multiple ways of getting audience to get the best results.
It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience.
The tactics below all work well but in different ways for different sites. At least several months of consistent work should go into each one before deciding which tactic deserves the most attention. (more…)