Broken link building is one of the easiest ways to get a benefit from search engine optimization.
In fact, a recent survey of link building tactics by Skyrocket SEO found that it is the third most effective tactic of all link building opportunities.
Various tools including Google’s Webmaster Central can identify incoming links that are going to non-existent pages on the site.
The original link may have been created incorrectly or the landing page may have moved or been deleted. (more…)
Search engines love those kinds of links because they represent a vote in favor of the site getting the link.
That vote has become more important than every because the rise of “nofollow” links has resulted in many sites losing the “link juice” that the links provide.
“Nofollow” means the search engines shouldn’t follow the link and as a result shouldn’t look on it with any favor. The vote is gone.
That leaves far fewer opportunities to find (or build) backlinks from friendly sites, related blogs, article sites and other sites that still allow nofollow in one form or another.
It’s important to note that the value of the backlink is based in part on two factors — the page where the link resides and the site where the page resides. (more…)
Article marketing for SEO is a tactic that helps improve search engine results for a Web site’s most important keywords if it’s done carefully and done on high-quality sites.
In simple terms, it’s the practice of writing an article about your site and putting it on another site.
The other site typically specializes in articles written specifically for promotional purposes. Five of the largest are:
Anyone interested in building site audience and search engine rankings to build their online business will go to one of these sites, sign up for an account and start writing.
Some of these sites require a minimum of 500 words per article, and some require much more. (more…)
Increasing your Web site’s traffic requires juggling multiple ways of getting audience to get the best results.
It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience.
The tactics below all work well but in different ways for different sites. At least several months of consistent work should go into each one before deciding which tactic deserves the most attention. (more…)
Many Web sites have been damaged and in some cases have been sold or folded because of the way Google has changed its approach to ranking sites in its search results. TFQ79RCN7GY9
The impact has altered the way sites approach search engine optimization tactics.
This article is not an analysis of the Google search algorithm and how a site can manipulate results in the world of Panda, Penguin, Hummingbird and other Google search initiatives.
Instead, it focuses on one consequence in particular and what to do about it, starting with content quality.
Nofollow Rockets Up
n 2005, Google’s Matt Cutts and other experts proposed the nofollow link as a way of reducing spam on blogs. (more…)
Link baiting is an online term for a practice that has long been followed in offline media.
It is a series of tactics that try to encourage Web site visitors to click on a link. It also is a form of “link building,” the term that describes ways of increasing the number of links to a Web site from other sites.
“On a meta-level, I think of ‘linkbait’ as something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing,” says Matt Cutts, a Google engineer and well-known blogger. (more…)