Article marketing for SEO is a tactic that helps improve search engine results for a Web site’s most important keywords if it’s done carefully and done on high-quality sites.
In simple terms, it’s the practice of writing an article about your site and putting it on another site.
The other site typically specializes in articles written specifically for promotional purposes. Five of the largest are:
Anyone interested in building site audience and search engine rankings to build their online business will go to one of these sites, sign up for an account and start writing.
Some of these sites require a minimum of 500 words per article, and some require much more. (more…)
Increasing your Web site’s traffic requires juggling multiple ways of getting audience to get the best results.
It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience.
The tactics below all work well but in different ways for different sites. At least several months of consistent work should go into each one before deciding which tactic deserves the most attention. (more…)
Many Web sites have been damaged and in some cases have been sold or folded because of the way Google has changed its approach to ranking sites in its search results. TFQ79RCN7GY9
The impact has altered the way sites approach search engine optimization tactics.
This article is not an analysis of the Google search algorithm and how a site can manipulate results in the world of Panda, Penguin, Hummingbird and other Google search initiatives.
Instead, it focuses on one consequence in particular and what to do about it, starting with content quality.
Nofollow Rockets Up
n 2005, Google’s Matt Cutts and other experts proposed the nofollow link as a way of reducing spam on blogs. (more…)
Link baiting is an online term for a practice that has long been followed in offline media.
It is a series of tactics that try to encourage Web site visitors to click on a link. It also is a form of “link building,” the term that describes ways of increasing the number of links to a Web site from other sites.
“On a meta-level, I think of ‘linkbait’ as something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing,” says Matt Cutts, a Google engineer and well-known blogger. (more…)
It is well known that Google in particular tracks the links coming into a site from external sources.
Google’s Webmaster Central shows both the domains that link to a site and the pages that receive the links.
Both quantity and quality matter. The more links, the better. The higher the ranks of the linking pages, the better.
The same concepts hold true for links within a site. Webmaster Central tracks these links as well. (more…)
Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.
The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.
A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.
But what if that person left the company? (more…)