Promise Media
Link building

High quality link buildingEvery site manager with a strong sense of marketing and search engine optimization knows that finding a high quality backlink is like finding a pot of gold.

Search engines love those kinds of links because they represent a vote in favor of the site getting the link.

That vote has become more important than every because the rise of “nofollow” links has resulted in many sites losing the “link juice” that the links provide.

“Nofollow” means the search engines shouldn’t follow the link and as a result shouldn’t look on it with any favor. The vote is gone.

That leaves far fewer opportunities to find (or build) backlinks from friendly sites, related blogs, article sites and other sites that still allow nofollow in one form or another.

It’s important to note that the value of the backlink is based in part on two factors — the page where the link resides and the site where the page resides. (more…)

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Broken link building is an easy way to build (actually rebuild) SEO ranks.

Broken link building is one of the easiest ways to get a benefit from search engine optimization.

In fact, a recent survey of link building tactics by Skyrocket SEO found that it is the third most effective tactic of all link building opportunities.

Various tools including Google’s Webmaster Central can identify incoming links that are going to non-existent pages on the site.

The original link may have been created incorrectly or the landing page may have moved or been deleted. (more…)

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Article marketing for SEO is a tactic that helps improve search engine results for a Web site’s most important keywords if it’s done carefully and done on high-quality sites.

In simple terms, it’s the practice of writing an article about your site and putting it on another site.

The other site typically specializes in articles written specifically for promotional purposes. Five of the largest are:

  1. HubPages.com
  2. EzineArticles.com
  3. Squidoo.com
  4. Voices.Yahoo.com
  5. GoArticles.com

Anyone interested in building site audience and search engine rankings to build their online business will go to one of these sites, sign up for an account and start writing.

Some of these sites require a minimum of 500 words per article, and some require much more. (more…)

Increasing your Web site’s traffic requires juggling multiple ways of getting audience to get the best results.

It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience.

The tactics below all work well but in different ways for different sites. At least several months of consistent work should go into each one before deciding which tactic deserves the most attention. (more…)

SEO Tactics

Many Web sites have been damaged and in some cases have been sold or folded because of the way Google has changed its approach to ranking sites in its search results.

The impact has altered the way sites approach search engine optimization tactics.

This article is not an analysis of the Google search algorithm and how a site can manipulate results in the world of Panda, Penguin, Hummingbird and other Google search initiatives.

Instead, it focuses on one consequence in particular and what to do about it, starting with content quality.

Nofollow Rockets Up

In 2005, Google’s Matt Cutts and other experts proposed the nofollow link as a way of reducing spam on blogs.

Spammers would post comments and articles on various Web sites and include a link back to their own sites as a way of building “backlinks”, providing their site with “link juice” and improving their rankings in search engines.

The link text would contain keywords that would improve the ranking of their sites within Google for those particular keywords.

In other words, a site about “yellow widgets” would post a comment elsewhere about yellow widgets and include a link back to their site with “yellow widgets” in the link.

As a result, their own site would rank higher for “yellow widgets” because search algorithms placed value on those backlinks and associated those keywords with that site.

The nofollow attribute was intended to put a stop to this “unnatural” manipulation practice. A nofollow HTML tag looks like this:

<a href=”http://www.example.com/” rel=”nofollow”>Link text</a>

However, implementation was uneven. Recent Google changes have literally forced many major sites to implement nofollow or lose search rankings.

A major SEO tactic has declined as a result.

The Rise of Branding

Google and Bing have made it clear that branding and site quality matter more and more. It’s in their best interest to do so for the simple reason that they want their own search engine visitors to click into a good site and good article.

Their credibility and usefulness rise as a result, their visitors return more often and they make more money from ad revenue.

So it is in a site’s own best interest to focus on quality, which in turns impacts the brand and potential for return visitors who remember it or bookmark it. Google and Bing respond favorably to these efforts if they are done right.

Site content quality includes articles with:

Authoritative content that is in-depth, written well and based on credible and accurate sources of information.

Enhancements that engage the visitor via images, infographics, polls, videos, commenting and other forms of interaction.

On-page optimization via effective document titles, meta descriptions, headlines, image alt tags and keywords.

Site architecture and internal linking that directs visitors toward the best and most important content.

Fast load times because fast sites result in higher pages per visit, lower bounce rates and higher return visits.

Quality sites build brand. Quality and branding increase rankings in search engines. It’s a win-win for the sites and the search engines.

SEO Isn’t Dead Yet

The above description is the on-site perspective of search engine optimization. Clearly, SEO isn’t dead from that perspective.

Where SEO is dying — maybe declining is a better and less dramatic word — is with external tactics.

Backlinks from external sites still matter in the SEO world if they are from links that are dofollow.

They matter even more if those backlinks provide referral traffic. And referral traffic from nofollow links is better than no traffic at all, so in that case nofollow links matter.

But as stated before, nofollow more and more is putting a stop to getting any value out of external backlinks.

Finally, it should be noted that Google apparently does follow the link, but it does not give the landing page any link value or put the page in its search index unless it was already there for other reasons.

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Link baiting is an online term for a practice that has long been followed in offline media.

It is a series of tactics that try to encourage Web site visitors to click on a link. It also is a form of “link building,” the term that describes ways of increasing the number of links to a Web site from other sites.

“On a meta-level, I think of ‘linkbait’ as something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing,” says Matt Cutts, a Google engineer and well-known blogger. (more…)

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