Link baiting is an online term for a practice that has long been followed in offline media. It is a series of tactics that try to encourage Web site visitors to click on a link. It also is a form of “link building,” the term that describes ways of increasing the number of links to [...]
Internal linking with SEO in mind is a surefire way of improving the ranking results of a page in search engines. It is well known that Google in particular tracks the links coming into a site from external sources. Google’s Webmaster Central shows both the domains that link to a site and the pages that [...]
Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing. The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only [...]
Building high quality links is a tedious, often frustrating and sometimes rewarding job. It is tedious because it takes a great deal of research to find a high-quality site and then a high-quality page on that site to place the link. It is often frustrating because finding such a site is becoming more rare and [...]
A link building strategy is a plan to develop links that grow search engine results without attracting search engine penalties. Google in particular is getting aggressive with penalties and in some cases outright bans of Web sites. A penality is painful, and a ban is a disaster. Link building takes a great deal of time [...]
Manual link building is the best way to get quality results for a Web site. Quality results will attract customers who are more likely to make a purchase, consume multiple pages and return again. For a while, it was possible to automate the process through spinning articles, forum postings and other high quantity techniques. You [...]