Promise Media
Email Marketing

Automated Email Marketing Saves Time and Gets Results

Email MarketingOne of the best email marketing tips for a small business or any digital operation with limited resources is an automated email marketing campaign.

I can hear an expert claiming, “But that’s just silly. You won’t get good results.”

Ah, but that depends on the email.

Experts will look down on automated email marketing because it is simplistic and limited in what it can do.

Then again, it saves times, and that’s one of the best reasons to do it.

Done right, they can get results. It is entirely possible to get campaigns with open rates above 20 percent and click rates also above 20 percent. (more…)

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Spread Online Marketing Tasks, Knowledge Among Staff

Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.

The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.

A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.

But what if that person left the company? (more…)

Targeted Email Marketing Works Great with 48% Open Rate

Targeted email marketingTargeted email marketing means hitting not only the right audience but also proving that it’s hitting the right audience by looking at the open rate and the click rate.

Two clients have open rates of nearly 50 percent and click rates of more than 20 percent.

The average open and click rates in their industry are 18 percent and 3 percent respectively, according to email marketing provider MailChimp.

How did they achieve such stellar rates? (more…)

Email Marketing Open Rates

Email marketing open rates are remarkably consistent for anyone with a decent knowledge of how to market.

Industry reports and my own experience show that open rates usually range between 15 and 25 percent of total emails sent.

Monthly results are more important than weekly, and weekly results are more important than daily.

This is especially true of email marketing because lists tend to be smaller than the average visitors to a Web site. (more…)

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