Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.
The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.
A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.
But what if that person left the company? Continue reading “Spread Online Marketing Tasks, Knowledge Among Staff”
Forcing someone onto an email list without their knowledge or approval is the worst way to build a quality list.
It’s also spam and will get you in a lot of trouble.
Opt-in email marketing builds high quality lists. The person opting-in is more likely to open the email and click on links in it.
A typical opt-in email process involves having a check box where individuals click to approve getting emails. Continue reading “Opt-In Email Marketing Builds High Quality Lists”
Targeted email marketing means hitting not only the right audience but also proving that it’s hitting the right audience by looking at the open rate and the click rate.
Two clients have open rates of nearly 50 percent and click rates of more than 20 percent.
The average open and click rates in their industry are 18 percent and 3 percent respectively, according to email marketing provider MailChimp.
How did they achieve such stellar rates? Continue reading “Targeted Email Marketing Works Great with 48% Open Rate”
Email marketing open rates are remarkably consistent for anyone with a decent knowledge of how to market.
Industry reports and my own experience show that open rates usually range between 15 and 25 percent of total emails sent.
Monthly results are more important than weekly, and weekly results are more important than daily.
This is especially true of email marketing because lists tend to be smaller than the average visitors to a Web site. Continue reading “Email Marketing Open Rates”