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Email Marketing
Email marketing open rates

Watch Email Marketing Open Rates for Customer Insights

Email marketing open rates offer great insights into newsletter clients and what kind of content they want to receive.

Highly variable open rates will reveal a great deal about client preferences. Highly stable open rates will reveal very little. (more…)

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RSS to email

Free RSS to Email Saves Time, Effort and Money

Email marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.

But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment. (more…)

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Email Newsletter Marketing Tips Boost Loyalty

Email newsletter marketing tipsEmail newsletter marketing requires building a list of thousands or even tens of thousands of email addresses. The process takes not just months, but years. The patience is usually worth it.

Such a long-term focus pays off for a website with a list of loyal visitors who come to the site more often. Their visit frequency boosts page views, ad inventory and response rate.

Consider the following impact. Nudging frequency of visits from 3.0 to 3.1 per month with a site of 1 million unique visitors and average pages per visit of 6.0 will boost monthly page views by 600,000 and ad inventory by 1.8 million impressions at three ads per page. (more…)

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Email Marketing Metrics Boil Down to 5 Numbers

Email MarketingEmail marketing metrics are far simpler than other metrics such as Website analytics.

Because there are only a small number of them, it is easy to track results and focus efforts on how to improve them.

But that doesn’t make email marketing easy. It is a big challenge first to get people to subscribe and then to keep them when they have so many other options for getting their information.

Five email marketing metrics track the return on investment that a site or business puts into a campaign with money and labor:

  1. Subscription rate
  2. Open rate
  3. Click rate
  4. Churn rate
  5. Conversion rate

(more…)

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Email Marketing

Email Advertising Needs ‘Visible Impressions’ to Set Rates

Email advertising may find new life by embracing the concept of visible impressions.

Visible impressions is a new online industry trend that says the value of an ad impression is based on being visible on a Web site without requiring the user to scroll down the page to see it. (more…)

Email Advertising Trend Shows Steady Decline

Generating digital revenue via email advertising is becoming more difficult than ever based on current trends, technology and competition for consumers’ attention.

That doesn’t mean it’s dead, just that it’s not nearly as bright an opportunity as it was some years ago.

In fact, the Internet Advertising Bureau has dropped email advertising as a product category that it tracks in its trend reports.

In the first half of 2013, email ad revenue totaled $78 million or less than 1 percent of search revenue, according to research reports from the IAB. (more…)

6 Best Ways to Increase Web Site Traffic

Increasing your Web site’s traffic requires juggling multiple ways of getting audience to get the best results.

It also requires putting a consistent amount of effort into each of these sources and then prioritizing the time and effort based on which ones produce the most audience.

The tactics below all work well but in different ways for different sites. At least several months of consistent work should go into each one before deciding which tactic deserves the most attention. (more…)


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