One of the best email marketing tips for a small business or any digital operation with limited resources is an automated email marketing campaign. I can hear an expert claiming, “But that’s just silly. You won’t get good results.” Ah, but that depends on the email. Experts will look down on automated email marketing because [...]
An email marketing strategy should start with a single goal in mind for the sake of focus and simplicity. The best-selling business book “Good to Great” was largely about the success of companies that stayed focused on their well-defined mission. An email marketing strategy may not have a “mission” like a business, but it should [...]
Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing. The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only [...]
Forcing someone onto an email list without their knowledge or approval is the worst way to build a quality list. It’s also spam and will get you in a lot of trouble. Opt-in email marketing builds high quality lists. The person opting-in is more likely to open the email and click on links in it. [...]
Targeted email marketing means hitting not only the right audience but also proving that it’s hitting the right audience by looking at the open rate and the click rate. Two clients have open rates of nearly 50 percent and click rates of more than 20 percent. The average open and click rates in their industry [...]
My background in journalism might have something to do with my views on email marketing best practices. Throughout a long career, quality almost always wins over quantity when it comes to the information consumer, whether that consumer is a newspaper reader, TV watcher, Web site visitor or email subscriber. The best email marketing gets the [...]