Promise Media
Content Marketing

Spread Online Marketing Tasks, Knowledge Among Staff

Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.

The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.

A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.

But what if that person left the company? (more…)

Make Content Marketing Links Contextual for SEO and Clicks

A smart way to get maximum benefit from content marketing SEO is to make the back links as contextual as possible.

Assume for a moment that someone publishes a travel Web site about cruises and that someone decides to contribute an article about Mediterranean cruises to another site. The other site agrees to allow one link back to the author’s site.

The author’s site is about cruises and a subsection on that site is about Mediterranean cruises. Should the link on the other site go to the author’s home page about cruises or to the Mediterranean index page? (more…)

Content Marketing Strategy Delivers 3 Benefits

Content marketing strategy requires some thought about which benefit is most valuable:

  1. More audience
  2. Search engine optimization
  3. Google’s well-known PageRank.

However, one rule dominates all others — quality now matters more than quantity.

Some article marketing networks are good at delivering audience, others provide a site with better search engine optimization and others still enhance the PageRank of a site. (more…)

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