A smart way to get maximum benefit from content marketing SEO is to make the back links as contextual as possible. Assume for a moment that someone publishes a travel Web site about cruises and that someone decides to contribute an article about Mediterranean cruises to another site. The other site agrees to allow one [...]
Content marketing strategy requires some thought about which benefit is most valuable: More audience Search engine optimization Google’s well-known PageRank. However, one rule dominates all others — quality now matters more than quantity. Some article marketing networks are good at delivering audience, others provide a site with better search engine optimization and others still enhance [...]
A common promotional tactic among independent Web publishers and online marketing people is to post comments on other blogs and forums and add a link back to their own sites. The tactic can teeter on a fine line between acceptable site promotion and spamming. These site promoters will identify Web sites with blogs and forums [...]
Managing staff that has covered mass murders, hurricanes, major riots and other major news events is educational about what it means to do continuous online news. When a story that big breaks, sites immediately get pounded with traffic. People have heard only headlines about the story on TV and radio. They want details, as many [...]
Anyone can write anything on the Internet via blogging, but the writing matters only if people find the blog, think it’s interesting and come back for more. Otherwise, it’s only writing as a hobby for yourself and not as a business for an audience. Quality, quantity, frequency and distribution are traits that divide unknown blogs [...]
Promise Media provides online marketing strategy for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.