10 Website Hosting Tips Protect the Business

Reliable website hosting tips result from years of managing sites, making mistakes and achieving su

Website hosting tips
© 2017 Scott Bateman

Reliable website hosting tips result from years of managing sites, making mistakes and achieving successes.

Businesses will go through the trouble of moving to a new hosting company because of bad experiences with the old one.

Bad experiences usually fall into a few categories: Continue reading “10 Website Hosting Tips Protect the Business”

Website Security Check Should Include Vendors

The most common website security check covers the risk of hackers breaking through and damaging the site content or software. Follow 10 simple steps to increase security.

Website security checkThe most common website security checks cover the risk of hackers breaking through and damaging the site content or software.

Even worse, they look for personal information.

Anyone who watches web hosting reports closely will see that even a small local site will get visitors from Asian and East European countries.

The visitors have no business coming to the site except to search for entry points and cause mischief.

The less serious mischief includes registering on the site to post comments. The comments often have links to other sites that sell questionable products and services.

The more serious mischief includes stealing credit card or other personal information such as Social Security numbers. Continue reading “Website Security Check Should Include Vendors”

Best Website Content Produces Hefty Revenue

The best website content produces more revenue and audience when it is both deep and broad.

The best website content produces more revenue and audience when it is both deep and broad.

“Content is King” is a well-known saying when online publishers debate how to succeed at growing profits and revenue. But the saying doesn’t really say much.

What it really means is that content in two forms produces the revenue — abundant quantity and optimized quality. Continue reading “Best Website Content Produces Hefty Revenue”

Forum Sites Produce Postings But Not Much Else

Forum sites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.

CrowdForum sites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.

Also known as message boards, forums come in two flavors: moderated and unmoderated. Moderated boards usually have a moderator who guides the direction of the discussion and sometimes even reviews the posting before it can go live. Visitors often have to register before posting.

Unmoderated boards allow anyone to post just about anything except for the usual list of dangerous or socially unacceptable behavior — vulgarity, threats, libel, etc. Continue reading “Forum Sites Produce Postings But Not Much Else”

News Site Strategy Leads to Big Benefits, Big Challenges

News media sites have a business model that gives some advantages in the short term and disadvantages in the long term.

News media sites have a business model that requires them to post a lot of in-depth content every day.

Because search engines favor fresh, original and frequent content, they respond with great enthusiasm and send plenty of visitors to those sites.

They also overwhelmingly appear in top ranking search results for certain content categories. “Chicago news” or “Los Angeles sports” will surely see media outlets dominating the results. Continue reading “News Site Strategy Leads to Big Benefits, Big Challenges”

Change Content Management System with Extreme Caution

Changing a site’s content management system is the path to greater online glory or the path to online obscurity.

Content management systemsChanging a site’s content management system is the path to greater online glory or the path to online obscurity.

The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue.

The decision to change may be valid and even simple. The reasons include:

  • High licensing costs with the current CMS
  • Poor customer service from its vendor
  • The vendor went bankrupt
  • Another system has more appeal
  • A new publisher or manager simply likes something else they used at a previous job (which happens fairly often)

Continue reading “Change Content Management System with Extreme Caution”

Targeted Content Development Builds Revenue

Web site content development creates revenue opportunities for publishers by targeting key categories that appeal to advertisers.

Web site content development creates revenue opportunities for publishers by targeting key categories that appeal to advertisers.

Site publishers or staffs can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources for the best returns.

Ideally, they go into content sections that have high advertising appeal, high visitor appeal or a combination of both.

They go into content sections with high readership appeal only if those sections also have strong potential for advertising. Continue reading “Targeted Content Development Builds Revenue”