Promise Media
Content Management

Product Strategy Balances Desktop and Mobile

A site product strategy that balances desktop and mobile versions will improve time management and return on investment.

Websites rarely have the same amount of desktop and mobile visitors. Likewise, they rarely have the same amount of desktop and mobile ad revenue, transactions or other forms of income. But large differences can reveal weaknesses in either platform, especially mobile.

So the first step in developing a site product strategy is research by the publisher into the two platforms that identifies how much audience and revenue each one is producing. (more…)

10 Simple Website Building Tips

Website building tips

© 2017 Scott Bateman

Website building is a creative process that is easily crushed by too many ideas.

So many building tips are available for a one-person publishing company to major media businesses that the person in charge can end up trying to do too much, too soon. The sheer volume will leave a site too diluted to be good at any one thing on the list.

In no particular order, here are 10 basic tips for website building that result in reader interest and natural search engine optimization. (more…)

Website Quantity Drives Product Audience

A website succeeds with audience in part because of the quantity of content. How to get to that quantity is just as important.

Three metrics for measuring the quantity and efficiency of content on a site are:

  1.  Total pages
  2.  Total active or accessed pages
  3.  Views per active page

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Best Content Management Systems Rely on 3 Tips

Best content management systemsOpinions about the best content management systems will vary from person to person because so many factors go into the best choice.

Drupal lovers insist that their CMS is technically superior to any other free online publishing platform.

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Content delivery network

What is CDN? It Might Make Site Faster – Or Not

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. (more…)

Free Website Publishing Exists for Any Business

Free website hostingFree website publishing is available for any small business. But is it worthwhile?

In brief, it depends on the business needs. Looking at the free options is a good place to start.

A small site requires work at building, marketing and maintaining. Free marketing and technology tools are available. The actual building and maintaining come at a cost of labor.

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Website hosting tips

10 Website Hosting Tips Protect the Business

Reliable website hosting tips result from years of managing sites, making mistakes and achieving successes.

Businesses will go through the trouble of moving to a new hosting company because of bad experiences with the old one. (more…)


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