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Website Management Needs Cost Controls in Slowing Economy

Smart website management requires a balance of both revenue and expenses to achieve a healthy profit and healthy growth.

When the economy is growing strongly, it is of course much easier to grow revenue as well. (more…)

Stored in Website Management and tagged , ,

Website Profit Balances High Margin, High Growth

Website profit is often a choice between high profit margin versus high revenue and audience growth.

It is one of the most important choices a publisher or webmaster can make for a Web site financial plan. (more…)

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Efficient Website Management Pushes Profits Higher

The website support ticket went to the vendor on Nov. 10. The answer came back on Nov. 17.

The ticket had a simple question, but the vendor somehow was so inefficient with customer service that it took an entire week to reply. (more…)

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Multiple Revenue Streams Build Business Success

Content and media Web sites that develop multiple streams of online revenue end up with better odds of meeting or even exceeding their advertising goals.

They also increase their odds of surviving as a business. (more…)

How to Choose a Web Site Management Service

Web site management services are no different than any other service business. Some will deliver great value and others will suck the life out of someone’s dream of online success. (more…)

Paid Search Advertising Brings Quick Profits, Narrow Margins

Paid search advertisingPaying Google and other search engines to advertise a site is an easy path for driving audience, revenue and ideally some profits.

But sites often don’t make big profits that way because they underestimate the amount of labor involved on top of the actual ad costs.

And then there is the issue of return on investment.

What happens when a visitor reaches the site? Do they generate enough sales to make the campaign worthwhile?

Even higher profits are found via search engine optimization — if the site manager limits the amount of time required to build and maintain SEO — because that audience doesn’t cost a dime.

Again, it’s only the labor that costs with SEO. (more…)

Stored in Online Marketing and tagged , ,

How to Start an Online Business — and Succeed

I have been creating online businesses or working with others to start them since the late 1980s.

Some of them have been intentionally small, like my current consulting and publishing business that has been doing just fine for nearly eight years. The reasons why will be clear later in this article.
(more…)

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