Google this week took another major step with raising the standard for ad viewability.
The company rolled out a new version of the AdSense partner revenue reports that make viewability a prime tracking number.
Viewabile impressions are those ads that are seen by consumers. They usually are the ads located in the top half of the page and don’t require scrolling to be seen.
Google defines the new report as, “The percentage of impressions that were viewable out of all measurable impressions. This metric only includes impressions from regular AdSense for content, AdSense for video and AdSense for games ad units. It doesn’t include data from link units, or data from dynamic allocation in DFP Small Business.” Continue reading “Ad Viewability Standard Rises with Google and Yahoo!”
A question came up one day about the retention rates of our online display advertisers. We were surprised by the answer.
After a little research in our billing system, we discovered that our online direct sales retention rate of about 65 percent — local, regional and national — was slightly higher than the newspaper retention rate.
Of course, local clients have the highest rate, followed by regional and then national. In addition, clients who have spent the largest amount of money in special-short term campaigns tend to have lower rates.