Promise Media

Online banner advertising gets results for a Web site and its clients by following six simple ideas. 1. Ad sizes: Follow the Internet Advertising Bureau standards. The three most important positions are the 160 x 600 vertical, 728 x 90 leaderboard and 300 x 250 rectangle or pillow ad. 2. Ad positions (placement): Try to [...]

An online advertising network can play a useful part in boosting the revenue of any Web site. In fact, some sites rely entirely on one network such as Google AdSense. Case in point: A newspaper sales manager revealed in a meeting that an extensive project to revamp that paper’s site had tripled the audience in [...]