Online banner advertising gets results for a Web site and its clients by following six simple ideas. 1. Ad sizes: Follow the Internet Advertising Bureau standards. The three most important positions are the 160 x 600 vertical, 728 x 90 leaderboard and 300 x 250 rectangle or pillow ad. 2. Ad positions (placement): Try to [...]
Content and media Web sites that develop multiple online revenue streams end up with better odds of meeting or even exceeding their advertising goals. Online banner advertising — including contextual ads such as Google AdSense — dominates many articles and discussions about Web site management, but robust sites have eight to 10 or sometimes even [...]
Web site content produces a lot of revenue when the content is deep and broad. In other words, more is better. “Content is King” is a well-known saying on the Internet when online publishers are asked how to succeed at generating profits and revenue. But the saying doesn’t really say much. What it really means [...]
Both newspaper and online-only Web sites can do much to help their revenue per thousand impressions (RPM) by focusing on classified ads in addition to their display ads. Just to be clear, online classifieds are pure text ads presented in a directly-style format. In effect, they are a form of paid content. A site that [...]
Promise Media provides online marketing strategy for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.