Pay per click advertising has grown into the dominant category of online advertising because it is cheap and efficient. It’s cheap because it’s efficient. It’s efficient for the advertiser because it most often is used contextually at the major search engines — Google and Bing — along with their advertising partner sites. Because PPC advertising [...]
Pay per click campaigns are great for delivering valuable results if used carefully and terrible if used randomly. Beginners often spend money on PPC campaigns without fully understanding how to use them. Veterans learn from their mistakes and pay close attention to their return on investment. The key to getting a great ROI is using [...]
Ad targeting gains customers for advertisers and at the same time gains revenue for publishers. It also is a partial answer to the dominance of online advertising by Google and Facebook with their ability to use contextual advertising (which also is a form of ad targeting). Online targeted advertising is the ability to reach consumers [...]
Local online advertising is especially effective for local businesses that know a few simple steps in how to target their ads. After decades of working in media, I can say without a doubt that many local advertisers understand the concept of targeting ads but struggle with how to do it online. They understand that local [...]
Selling online advertising requires an organized and planned approach to finding customers whose understanding of online varies greatly. Early adopters of online advertising have a depth of skills, knowledge and experience that will make it easy to for them understand a product and a market. The odds of getting quickly to “yes” or “no” for [...]
Related Posts • How to Sell Online Advertising in 5 Steps • Online ad models: CPM, CPC or CPA? • Effective display advertising “Online display advertising is a failure because the average clickthrough rate is less than 0.2 percent.” I have run into the above comment many times. And many times I have tried to [...]