Build Online Rate Cards in 10 Steps

Adweek rate card. Click to enlarge.
Adweek rate card. Click to enlarge.

A good rate card for online advertising is more than just the rates themselves. It also is about the presentation and promotion.

The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated.

It also won’t deliver results if no one can find it. Believe it or not, many sites do a terrible job of communicating rates or even how to advertise to potential customers who visit the site. The end result often is a lost prospect.

The reality is that prospects find out about rates mostly in two ways: direct contact from the sales rep to the prospect or direct contact from the prospect to the rep. Continue reading “Build Online Rate Cards in 10 Steps”

Online Advertising Rates: Tips and Guidelines

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Online advertising rates are set through a combination of ad size, ad location, ad performance and market demand.

Optimizing this key ad sales tactic results in higher revenue, increased advertiser acquisition and increased advertiser retention.

These results in turn influence the price on the online rate card.
Continue reading “Online Advertising Rates: Tips and Guidelines”