A good rate card for online advertising is more than just the rates themselves. It also is about the presentation and promotion.
The most brilliantly devised rate card won’t deliver results if it is hard to read, confusing and overly complicated.
It also won’t deliver results if no one can find it. Believe it or not, many sites do a terrible job of communicating rates or even how to advertise to potential customers who visit the site. The end result often is a lost prospect.
The reality is that prospects find out about rates mostly in two ways: direct contact from the sales rep to the prospect or direct contact from the prospect to the rep. Continue reading “Build Online Rate Cards in 10 Steps”