Promise Media

Social Media Tracking for Small Business Guides Time and Effort

Tracking performance in social media accounts can range from a small effort to a big one.

Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)

Stored in: Online Marketing and tagged: , ,




Social media

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites.

The five largest social media companies at the time of this writing are in order of audience size according to Quantcast are: (more…)

Stored in Online Advertising and tagged ,
Online audience measurement

Online Audience Measurement: An Introduction

Online audience measurement is fundamental to managing and growing a Web business.

Knowing your audience will improve your revenue and readership in short order. (more…)

Stored in Online Marketing and tagged

Targeted Content Development Builds Revenue

Website content development creates revenue opportunities for publishers by targeting key categories that appeal to advertisers or ecommerce vendors.

Site publishers or business owners can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources for the best returns. (more…)

Evergreen content

Evergreen Content Builds Site Value and Audience

An evergreen content strategy is a surefire way of building a site’s size, value and audience.

The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)

Content marketing

What is Content Marketing?

Content marketing is a popular concept and an effective tactic in online marketing.

But what is content marketing, how is it used and what are the benefits? Let’s try one definition: (more…)

© 2007-2018 Promise Media LLC • Contact