Promise Media

Web analytics is as simple or complex as an site manager chooses to make it — simple with a single, shallow analytics report or complex with reports from multiple sources.

An accurate view of a Web site audience often comes from more than one source.

Some marketers struggle with accurate data about their Web audiences because they use misleading software, interpret the numbers incorrectly or don’t spend enough time to understand them. (more…)

SEO for content writing is a craft that takes time  to develop because different writers have different backgrounds and training experiences.

Journalists focus on the angle of the story. English majors think about themes.  Marketing types think about brand. Web people think about keywords — but sometimes overlook quality.

As a professional journalist and online publisher, I find that starting with the most essential keywords of the article is the right thing to do, but with a few important differences that combine SEO and good writing principles.

Let’s take a look at a few important SEO tips for content writing. (more…)

The best Twitter marketing tips are simple to implement because Twitter itself is one of the simplest tools on the Internet.

Simplicity translates into less work, which leaves more time to focus on other activities.

Like most online promotional channels, having an effective Facebook presence is a combination of quality and quantity of effort.

Here are 10 tips for achieving a Facebook presence that combines quality and quantity. (more…)

Manual link building is the best way to get quality results for a Web site.

Quality results will attract customers who are more likely to make a purchase, consume multiple pages and return again.

For a while, it was possible to automate the process through spinning articles, forum postings and other high quantity techniques.

You get what you pay for.

Let’s give the search engines credit for having smart people. Eventually, they understood that automation was manipulative and distorting.

Why put a link on another site if it generates little SEO value, clicks, purchases or returns?

Quality link building goes with manual link building. Here are a few tips. (more…)

Email marketing open rates are remarkably consistent for anyone with a decent knowledge of how to market.

Industry reports and my own experience show that open rates usually range between 15 and 25 percent of total emails sent.

Monthly results are more important than weekly, and weekly results are more important than daily.

This is especially true of email marketing because lists tend to be smaller than the average visitors to a Web site. (more…)

Email marketing metrics are far simpler than other metrics such as Web site analytics.

Because there are only a small number of them, it is easy to track results and focus efforts on how to improve them.

But that doesn’t make email marketing easy. It is a big challenge first to get people to subscribe and then to keep them when they have so many other options.

There are four primary email marketing metrics for tracking the return on investment:

1. Subscription rate
2. Open rate
3. Click rate
4. Churn rate

(more…)