Promise Media

Business Structure Impacts Website Profit

Independent websites with a single employee have a far different view of profit than larger companies.

One major difference lies with how they handle payroll and some of the most basic expenses. (more…)

Stored in: Website Management and tagged:




Website Profit Starts with Solid Plan

Website profit requires good planning — even something as simple as one page — and consistently sticking to the plan. In some ways, planning is more important than revenue itself.

Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)

Stored in Website Management and tagged ,

Why Internal Link Building Matters for SEO

Internal link building often is overlooked as an important tactic for search engine optimization and creating a better site visitor experience.

Remember that the words used in the anchor text of a link, whether it is on site or off site, provides a clue to search engines about what lies on the page where visitors land after clicking on the link. (more…)

Stored in Online Marketing and tagged ,
SEO content writing

SEO Content Writing: Tips for Higher Rankings

SEO for content writing is a craft that takes time  to develop because different writers have different backgrounds and training experiences.

Journalists focus on the angle of the story. English majors think about themes.  Marketing types think about brand. Web people think about keywords — but sometimes overlook quality. (more…)

Stored in Online Marketing and tagged

Best Online Marketing Strategy Starts with Detailed Plan

The best plan for an online marketing strategy is simple — but it may take 800 details to learn before developing it.

The actual total might not be 800, but it sure seems like it. The reason why is that online marketing is so much more complicated than offline marketing. (more…)

Offline marketing tactics

Offline Marketing Tactics Add to Site Brand

A traditional small business can use offline marketing tactics to boost audience and revenue for its website.

A traditional business also can partner with another Website if the agreement allows both partners to meet each other halfway. (more…)

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