What is CDN? It Might Make Site Faster – Or Not

Does a CDN or content delivery network make a site load faster? The answer is, it depends.

Content delivery network
CDN lets visitor from Beijing get faster response from copy of site on server in Paris than original in Chicago.

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. Continue reading “What is CDN? It Might Make Site Faster – Or Not”

Free Website Publishing Exists for Any Business

Free website publishing is available for any small business. But is it worthwhile?

Free website hostingFree website publishing is available for any small business. But is it worthwhile?

In brief, it depends on the business needs. Looking at the free options is a good place to start.

A small site requires work at building, marketing and maintaining. Free marketing and technology tools are available. The actual building and maintaining come at a cost of labor.

Continue reading “Free Website Publishing Exists for Any Business”

10 Website Hosting Tips Protect the Business

Reliable website hosting tips result from years of managing sites, making mistakes and achieving su

Website hosting tips
© 2017 Scott Bateman

Reliable website hosting tips result from years of managing sites, making mistakes and achieving successes.

Businesses will go through the trouble of moving to a new hosting company because of bad experiences with the old one.

Bad experiences usually fall into a few categories: Continue reading “10 Website Hosting Tips Protect the Business”

10 Basic SEO Tips Build Search Rankings

Basic SEO tips are handy for anyone who doesn’t have much time to spend on the subject.

Basic SEO tips
Basic SEO tips. © 2017 Scott Bateman

Basic SEO tips are handy for anyone who doesn’t have much time to spend on the subject.

Anyone looking for SEO tips about organic search will find an overwhelming number of suggestions online. Just a few guidelines are a good start for a busy business owner or small online staffs. Continue reading “10 Basic SEO Tips Build Search Rankings”

Website Value Best Determined By Its Profit

Web publishers often debate website value, but they tend to focus on the wrong number. The wrong number is revenue.

website profit
© 2016 by Scott Bateman

Web publishers often debate website value, but they tend to focus on the wrong number.

A common practice is to base the value almost entirely on revenue, but it is profit that reveals much more about a site’s true worth.

The price for a publicly traded stock of a major business is about 15 times its earnings or profit at the time of this writing.

Corporations also measure value using revenue, the revenue metric doesn’t matter so much when a company is losing $1 billion a year. A website is a business and is best measurable the same way. Continue reading “Website Value Best Determined By Its Profit”

10 Steps for Promoting Your Business Online

Local businesses have a compelling need to advertise their existence to attract customers in order to grow and stay profitable. These days they also have a compelling need to advertise online.

It is easy to imagine that most businesses will find that local online advertising is both necessary and even quite inexpensive to do.

The hard part is knowing where to begin and how to do it right. Continue reading “10 Steps for Promoting Your Business Online”

YouTube Monetized Playbacks Grow with Quality

The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.

YouTube logoThe estimated monetized playbacks on YouTube have much more to do with video quality than quantity.

Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data.

But direct experience and postings by some publishers create a clear picture about increasing the monetization rates on the site. Continue reading “YouTube Monetized Playbacks Grow with Quality”