Audience Geography Matters More Than Total Visits

An audience geography report in site analytics is a useful tool in identifying whether a site is reaching the right location of the right audience.

Planet EarthA local website publisher may get excited by 100,000 visits a month. But the excitement won’t last if half of those visitors aren’t local.

A national website publisher may get excited by 10 million visits a month. But again, the excitement dies quickly if half of those visitors aren’t from the nation the site is seeking to reach.

An audience geography report in site analytics is a useful tool in identifying whether a site is reaching the right location of the right audience. Continue reading “Audience Geography Matters More Than Total Visits”

Content Authority Depends on Journalism Rules

In an era of fake news, content trust and authority depend more than ever on a few basic journalism rules.

In an era of fake news, content trust and authority depend more than ever on a few basic journalism rules.

One of the top 100 sites on the Internet in terms of audience has a message board section with quite a few posts about politics. One poster refers to many sites as sources of information. Most of the sites have the following characteristics:

  1. Private domain registration, meaning the owner is hidden.
  2. No contact page.
  3. No privacy policy.
  4. No terms of service.
  5. Fake bylines: ZeroPointNow, Knave Dave, Kim DotCom.
  6. No attribution of sources. In fact, no sources at all.
  7. No apparent editing based on the quality of the writing.
  8. No labels for opinion and advocacy.

Continue reading “Content Authority Depends on Journalism Rules”

Product Strategy Balances Desktop and Mobile

A site product strategy that balances desktop and mobile versions will improve time management and return on investment.

Websites rarely have the same amount of desktop and mobile visitors. Likewise, they rarely have the same amount of desktop and mobile ad revenue, transactions or other forms of income. But large differences can reveal weaknesses in either platform, especially mobile.

So the first step in developing a site product strategy is research by the publisher into the two platforms that identifies how much audience and revenue each one is producing. Continue reading “Product Strategy Balances Desktop and Mobile”

Website Navigation’s First Priority is Prominence

Site navigation gets the same benefit from prominence as advertising, content, functionality or any other element on a site.

The more prominent the site navigation, the more likely people will click on the links.

Prominence increases or decreases in navigation with a few simple design techniques: Continue reading “Website Navigation’s First Priority is Prominence”

How to Use Pinterest as a Business Marketing Tool

Pinterest example
Pinterest is a series of collections based on visual appeal.

Pinterest is a small business marketing tool, social media site and multimedia collection site all at the same time.

In fact, anyone can try to “pin” just about anything on a Pinterest account.

Individuals use Pinterest to collect images that interest them. They organize the images on “boards”. The boards consist of “pins”, which are images that people upload, identify on other sites or copy from someone else’s board on Pinterest.

Continue reading “How to Use Pinterest as a Business Marketing Tool”

Meta Description SEO Sells a Page to Searchers

Meta description SEO promotes a page the way that advertising promotes an entire Web site.

SEO TacticsThe meta description of an article is a form of search engine optimization that promotes a page to searchers. Essentially, it is a sales pitch.

Various online sources have reported — and Google’s Search Console backs it up — that a document that gets the top spot in search results can receive a click rate of up to 40 percent or more. Second place has a steep decline, third sees even more decline and so forth.

But a well-written description for a fourth place result can improve the click-through rate. This is especially if the content of the top three results are poorly written and the fourth one is written well. Continue reading “Meta Description SEO Sells a Page to Searchers”

YouTube ‘Suggested Videos’ Hint at Good and Bad Titles

YouTube publishers who look at the “suggested videos” report in their analytics may find some useful insights about their titles.

YouTube recommends
YouTube also recommends videos on its homepage.

YouTube publishers who look at the “suggested videos” report in their analytics may find some useful insights about their titles.

On the main analytics page, scroll down to the list of the videos and click on the video title. The link goes to a metrics page for that one video.

Scroll down to the bottom and look at Traffic Sources in the lower left. It will show percentages of traffic under various categories such as:

Continue reading “YouTube ‘Suggested Videos’ Hint at Good and Bad Titles”