Organic search optimization is a refined and focused method for driving the maximum amount of audience to a Web site using the least amount of cash.
Its purpose is to increase the rankings of important pages on a site to the highest possible positions within search engines and get clicks without paying for them.
It’s cheap, but it’s not easy.
It’s cheap in the sense that it automatically excludes paid advertising.
If you do the work, it excludes the expense of paying a specialist whether on staff or as a contractor.
But if you do the work, the comes with the cost of time and effort that are needed to get results.
SEO and Organic Search
earch engine optimization is a broad concept that applies to more than one way of getting audience to a site.
The fact is, search engines send traffic to Web sites via both search and paid advertising.
It usually means organic search, but it also applies to paid advertising if that advertising is contextual, such as Google AdSense.
AdSense is most effective when landing pages use SEO techniques that emphasize critical keywords.
Those keywords tell AdSense what kind of ads to display on the page.
short list of techniques is used to boost organic search rankings for a site landing page. They can be grouped around several key concepts.
The authority and trustworthiness of the page based on its age, citations, authorship (a new and growing factor), social media interactions, quality of the writing, quantity of writing and especially the number and ranking of pages that link to it.
The optimization of the page based on keywords that appear in the title, headline, first few paragraphs of the article, alt tag of any images and file names of the images.
More and more it seems that credibility is the key to getting higher rankings on an Internet filled with billions of competing pages, many of which are simply junk.
he results can be discouraging at times. Imagine spending hours, days or weeks working on organic search results and getting a key page to move up only one or two positions in search engines.
But this is a critical point:
Keep at it for months and years. One day look at the total organic search visits for the first six months of the current year and compare them to the first six months of the previous year.
Don’t be surprised if the numbers look much better.
Organic search optimization is a long-term investment of time and effort. It may not pay off anytime soon, but the odds are good it will pay off eventually.