Anyone can write anything on the Internet via blogging, but the writing matters only if people find the blog, think it’s interesting and come back for more.
Otherwise, it’s only writing as a hobby for yourself and not as a business for an audience.
Quality, quantity, frequency and distribution are four traits that divide unknown blogs from popular ones.
Let’s see what each trait means for blogging.
Quality is defined as writing with original material, good grammar, conciseness and timeliness, among others.
Search engines know how to identify original content. They reward original and punish duplication by how they rank results. They allegedly can identify good grammar as well.
Being concise is another way of describing information density. An informative article that gets to the point has much more value than a shallow article that takes a long time to get from one point to another.,
Quality also reflects the knowledge of the writer, which in turn leads to trust, authority and credibility.
This WordPress blog article from RefluxMD is an example of writing quality content in part because it was reviewed by a doctor.
Quantity means both the length of posts and the number of posts.
The standard for length of post is now more than 400 words. It’s also likely that at some point length becomes counter productive.
A 10,000 word article with all 10,000 words on a single page will be tedious to read and slow to load.
Consider keeping the length under 1,000 words.
Postings done over a period of years that leads to thousands of articles all easily found by search engines or through clean, intuitive site navigation.
Frequency is obvious from the paragraph above about quantity. The more often a blogger posts, the more easily the blogger will draw a crowd.
That quantity should be published on a consistent schedule as much as possible.
It’s clear that posting once a week won’t get much attention from search engines. Try for at least three or four times a week.
But drawing a good crowd also requires good distribution.
Distribution is achieved through submitting posts to social media such as Facebook, Twitter and Google+; optimizing pages correctly for search engines; posting comments on other sites with links back to your site; using trackbacks, etc.
Considering the millions of blogs now active on the Internet, all of the above is necessary to achieve any level of success.
But there is one more ingredient. Call it longevity, patience, determination or whatever.
Most sites with limited resources require a long time — usually years — to get their heads above the majority of the sites out there.