Basic SEO tips are handy for anyone who doesn’t have much time to spend on the subject.
Anyone looking for SEO tips about organic search will find an overwhelming number of suggestions online. Just a few guidelines are a good start for a busy business owner or small online staffs.
Effective search engine optimization (SEO) is not a one-time effort. Site owners need to spend as much time as necessary to get the maximum amount of audience from search engines.
For a big site that generates much business, a publisher or manager should takes SEO steps every day with each content activity on the site. For small sites that don’t update as often, SEO should be part of any content change.
Site owners and managers should review results at least monthly if not weekly. The following 10 SEO tips are the result experience, research and some widely accepted industry standards.
5 Basic SEO Tips
If nothing else, busy people who manage websites in their spare time should focus on the following five basic SEO tips.
1) Page title: Use specific keywords such as the topic, of course, but also possibly the site name (a branding opportunity) or even geographic location if the site is local. As a general rule keep the title length to less than 55 characters including spaces.
Search engines usually bold the keywords that appear in the title if a searcher uses those keywords to find a relevant article.
Avoid using article words such as “a”, “an” and “the” because they are neither necessary or efficient. Use action verbs and put the topic as close to the start of the title as possible.
2) Meta description: Describe in less than 160 characters the content on the page. This is mainly useful to attract searchers to click on the link when they see it in the search results. Use the subject keywords again. Search engines usually bold them, which is another chance to attract a click.
3) Page headline: A title appears in the page’s HTML source code and is viewable by the search engines. The headline appears at top of the article and is viewable by the public.
Titles and headlines are sometimes the same and sometimes not depending on the situation. The headline is another opportunity to use relevant keywords or variations on them.
4) Quality of content keywords: Do match the content on the page to the keywords. Don’t attempt to capture traffic with inaccurate keywords.
Use tools such as Google’s Keyword Planner to find good keywords to use on a site or page.
5) Anchor text: Links fill a website. The words that entice people to click on the links can impact how often people click on them.
Anchor text is the words containing the links that go to a landing page. Think of the link not just as a link but another opportunity to use keywords.
5 More SEO Tips
6) Global and topical site popularity: The more outside sites link to a site, the higher the ranking. The faster the links are added, the higher still. Links from other sites on the same topic will increase rankings.
7) Content quantity and quality: The length of an article is a sign of its depth and authority. The quality of the article includes good grammar and credible information sources. Try to balance good, objective writing with intentional keywords in the content. But make sure the keywords are accurately reflect the article content. Don’t use too many of them.
8) Quantity and quality of internal links: On-site or internal links make it easier for search engines to find a page. If the content is important and well done, it will result in higher engagement and more social shares, which are positive signals to search engines.
9) Quantity and quality of external links: Linking out to high-quality sites that are relevant is a signal that the article is the result of good research and contains quality information.
10) Age of site, link and document: All three add authority to search results. Search engines are in no hurry to index temporary content.