Promise Media

AdSense optimization is based on some of the same concepts as search engine optimization. It’s worthwhile to consider what happens without it.

Ask someone for a lot of money and don’t tell them why. They aren’t likely to hand over a dime.

Place contextual advertising such as Google AdSense on your Web site and don’t optimize your pages. The end result is no different. It is like asking Google for ads but not telling the ad-serving platform what is on the page. As a result, the platform won’t be able to deliver targeted advertising.

The entire basis of success with AdSense is targeted (contextual) advertising. The more optimized the page, the more targeted the ads on the page.

Contextual ad optimization is little different than search engine optimization. Success with one requires the same set of skills as success with the other.

Identify the 10 most popular pages on your site and focus on them for AdSense optimization, simply because they will produce the most revenue. Each of those 10 pages should have at least one primary keyword phrase — two words in the phrase is OK while three or more is better.

That phrase should be contained in the title and meta description. It should appear in the headline and the body of the content. It shouldn’t appear in more than 2 percent of the total content to avoid the appearance of keyword stuffing.

Track results based on total page click-through rate. Once the CTR exceeds 5 percent for each of the 10 most important pages, move on to the next 10 and and then the next.

Taking an organized approach to optimizing a site for contextual ads pays dividends — literally.