Google AdSense probably is the single largest concentration of advertising on the Internet, partly because it is so effective in producing revenue for Web sites.

A Google AdWords strategy begins with defining a few simple goals. Knowing these goals will help with the expectations and results of a campaign.

A Google AdWords marketing campaign can be an inexpensive, efficient and highly educational way of driving targeted pay-per-click traffic to a Web site.

The ability to place a targeted ad within the context of the surrounding content is one definition of contextual advertising. This article focuses on the publishing side of contextual ads.

A common promotional tactic among independent Web publishers and online marketing people is to post comments on other blogs and forums and add a link back to their own sites.

The tactic can teeter on a fine line between acceptable site promotion and spamming.