Newspaper copy editors strive to write headlines that are clever and informative, but they also have a wonderful opportunity to practice search engine optimization at the same time.

Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on SEO keyword research.

Webmaster message boards are filled with emotional debates about the best content management systems to use, but the debates often simplify a decision that isn't so simple.

Independent Web site publishers consisting of a single employee have a far different view of profit than the way it is handled by larger companies.

Affiliate marketing has been quite a popular subject on the Internet for a number of years because of its potential to generate big revenue for anyone who masters it.

But few people actually master it. Part of the challenge lies in the fact that millions are trying it.