Online newspapers looking for additional ways to increase profit and revenue might consider spending money on pay-per-click campaigns.

Link exchanges are a well-known way of promoting Web sites for free, but they come with a cost other than money.

Online content writing often becomes focused on what drives the most clicks to an article, but too much of a focus on clicks becomes pandering.

Pandering undermines the credibility of a Web site. Visitors start to lose confidence in the quality of the site as a result.

 Advertising

Webmasters often post questions online about the revenue potential of Google AdSense, and the answers vary all over the place.

Content sites that sell their own banner ads can establish the prices for their online rate cards through a combination of ad size, page location, ad performance and market demand.