Newspaper sites with limited online budgets will find excellent advantages with four Google tools that are free and easy to use.

Site registration is an opportunity to capture specific and useful information about visitors that will lead to a better product and more revenue.

Promoting an online business is not entirely about pay per click advertising. Graphical banner ads can build recognition of your site name and bring customers back again.

Search engine results for "Internet marketing" often bring up Web sites with exciting claims, but most online successes come from a series of small steps taken consistently over time.

Paying Google and other search engines to advertise a site is an easy path for driving audience, revenue and ideally some profits.

But it's a rare site that makes big profits that way. Even higher profits are found via search engine optimization -- if the site manager limits the amount of time required to build and maintain SEO.