Marketing

Meta Description Length Affects SEO Results

A long meta description is a sure way of diluting a site's search engine results.

Article Marketing Strategy Delivers 3 Benefits

Article marketing strategy requires some thought about which benefit is most valuable – more audience, search engine optimization or Google’s well-known PageRank.

Newspaper Sites Can Use PPC to Build Revenue

Online newspapers looking for additional ways to increase profit and revenue might consider spending money on pay-per-click campaigns.

AdWords Cost Based on Simple ROI Calculation

Google AdWords is a worthwhile cost if it provides a good return on investment. Otherwise, why waste the money?

AdWords Management Needs Constant Attention

Google AdWords campaign management is a practice that requires regular time and attention to generate the highest click-through and conversion rates.

6 Steps Improve AdWords Conversion Rate

The conversion rate for Google AdWords is a critical measure in determining how efficiently a Web site promotes itself with pay-per-click campaigns.

Link Exchange Produces Little Benefit for SEO

Exchanging links between Web sites used to be a common and useful tactic for improving search engine ranking, but not any more.

Meta Description Content Sells a Page

The meta description content promotes a page to search engine visitors the way advertising promotes an entire Web site. Essentially, it is a sales pitch.

SEO Keyword Research Pays Off with Audience

Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on SEO keyword research.

Creating an AdWords Strategy for Beginners

A Google AdWords strategy begins with defining a few simple goals. Knowing these goals will help with the expectations and results of a campaign.

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