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Marketing10 Tips for Search OptimizationAnyone looking for tips about search engine optimization will find an overwhelming number of suggestions online. For small Web staffs with limited time, just a few guidelines are a good start. Guidelines for Site Promotion BudgetsThe annual budget process is a time to reconsider basic guidelines for spending money on site promotions. Introduction to Audience MetricsOne of the most important fundamentals of Web site performance is audience metrics. Know your audience to improve your numbers. Free Web Site Promotion Widely AvailableMedia sites will find numerous opportunities to promote themselves through free channels readily available online. Link Exchanges Provide Free Promotion, Take Heavy EffortLink exchanges are a well-known way of promoting Web sites for free, but they come with a cost other than money. Four Basic Insights of Search Engine MarketingSearch engine marketing is the art of spending money on search engines to promote your site. Unlike search engine optimization, it doesn't guarantee high rankings on result pages. It does guarantee that what you pay is what you get. Building an Online Media BrandTraditional media sometimes suffers from schizophrenia about a Web site’s brand. Should it be named after the newspaper or TV station, or should it have a unique, Web-savvy name? Good Audience Research Needs Multiple SourcesAn accurate view of a Web site audience often comes from more than one source. |
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