Marketing
Mar
09
Meta Description Length Affects SEO Results
A long meta description is a sure way of diluting a site's search engine results.
Feb
25
Article Marketing Strategy Delivers 3 Benefits
Article marketing strategy requires some thought about which benefit is most valuable – more audience, search engine optimization or Google’s well-known PageRank.
Feb
09
Newspaper Sites Can Use PPC to Build Revenue
Online newspapers looking for additional ways to increase profit and revenue might consider spending money on pay-per-click campaigns.
Dec
16
AdWords Cost Based on Simple ROI Calculation
Google AdWords is a worthwhile cost if it provides a good return on investment. Otherwise, why waste the money?
Dec
04
AdWords Management Needs Constant Attention
Google AdWords campaign management is a practice that requires regular time and attention to generate the highest click-through and conversion rates.
Dec
01
6 Steps Improve AdWords Conversion Rate
The conversion rate for Google AdWords is a critical measure in determining how efficiently a Web site promotes itself with pay-per-click campaigns.
Nov
27
Link Exchange Produces Little Benefit for SEO
Exchanging links between Web sites used to be a common and useful tactic for improving search engine ranking, but not any more.
Nov
17
Meta Description Content Sells a Page
The meta description content promotes a page to search engine visitors the way advertising promotes an entire Web site. Essentially, it is a sales pitch.
Nov
13
SEO Keyword Research Pays Off with Audience
Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on SEO keyword research.
Oct
15
Creating an AdWords Strategy for Beginners
A Google AdWords strategy begins with defining a few simple goals. Knowing these goals will help with the expectations and results of a campaign.
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