Independent Web publishers often debate Web site value and sites they are thinking about buying or selling. A common practice is to base the value almost entirely on revenue, but it is profit that reveals much more about a site’s true worth.

The meta description content promotes a page to search engine visitors the way advertising promotes an entire Web site. Essentially, it is a sales pitch.

Site registration is an opportunity to capture specific and useful information about visitors that will lead to a better product and more revenue.

Search engine results for "Internet marketing" often bring up Web sites with exciting claims, but most online successes come from a series of small steps taken consistently over time.