Financial
Aug
02
Web Site Value Best Determined By Its Profit
Independent Web publishers often debate Web site value and sites they are thinking about buying or selling. A common practice is to base the value almost entirely on revenue, but it is profit that reveals much more about a site’s true worth.
May
27
Paid Search: Quick Profits, Narrow Margins
Paying Google and other search engines to advertise a site is an easy path for driving audience, revenue and ideally some profits.
But it's a rare site that makes big profits that way. Even higher profits are found via search engine optimization -- if the site manager limits the amount of time required to build and maintain SEO.
Nov
27
Oct
30
Business Structure Impacts Web Site Profit
Independent Web site publishers consisting of a single employee have a far different view of profit than the way it is handled by larger companies.
May
01
Financial Strength Balances High Margin, High Growth
High profit margin versus high growth is one of the most important choices a manager can make for a Web site financial plan.
Aug
28
Guidelines for Site Promotion Budgets
The annual budget process is a time to reconsider basic guidelines for spending money on site promotions.
Budgeting for Revenue: Multiple Streams Build Success
Content and media Web sites that develop multiple streams of revenue end up with better odds of meeting or even exceeding budget.
Jun
26
Financially Sound Sites Begin with Gross Profit
Gross profit is a useful way of measuring the financial health of a Web site.
Jun
19
Simple Revenue Metric Helps Set Annual Budgets
One of the challenges of managing a Web site of a traditional media property is how to find a rational way of setting the revenue budget.
Jun
13
Financial Performance Starts with Solid Plan
Good planning is an important starting point for achieving results with an online business.
Content
Advertising
Marketing
