The annual budget process is a time to reconsider basic guidelines for spending money on site promotions.

High profit margin versus high growth is one of the most important choices a manager can make for a Web site financial plan.

Content and media Web sites that develop multiple streams of revenue end up with better odds of meeting or even exceeding budget.

Gross profit is a useful way of measuring the financial health of a Web site.

One of the challenges of managing a Web site of a traditional media property is how to find a rational way of setting the revenue budget.

Some media companies start discussing their online budgets for the coming year as early as May. Now that May has arrived, it may be helpful to begin thinking and talking about the numbers.

Newspaper Web sites captured 27 percent of local online advertising in 2007, according to a recent study by Borrell Associates.

It may surprise people to hear that hundreds of small media outlets in the U.S. still do not have a companion Web site.