The great majority of page views on a Web site will be distributed among a great minority of pages. As a result, visitors state clearly that they prefer quality over quantity.
Many experiments in this regard have proven that a top-performing Web site doesn?t necessarily need the most content. In fact, quality is measured both by the article and the packaging. Sites that devote time to building galleries, sidebars, related links and other material packaged with an important story will see far greater payback on the effort than simply pushing out as many articles as possible without the related content.
Think of content production as a tiered or prioritized production process. The top tier stories go first and get the most attention and packaging. The middle tier stories go second and may or may not get extra help. The bottom tier stories get no extra attention and may not even be published at all.
Speed can be sacrificed for the sake of quality. Among media sites, speed is an issue only when a breaking story has enormous readership potential, such as 2007?s mass murders at Virginia Tech. In those cases, everyone is looking for every piece of information now and will judge you accordingly. But speed is not a meaningful factor in 99 percent of all other stories.
At the end of the day, it?s all about good judgment and common sense.
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Promise Media provides online marketing strategy for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.