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10 YouTube Metrics Give Insights Even Once a Month

A YouTube channel publisher can look at metrics only once a month and still gain insights.

A small business or website publisher may have an equally small channel and not enough free time to publish or track the channel daily or weekly. Some channels offer value without having dozens, hundreds or thousands of videos.

Channels with 10 or fewer videos might simply offer some branding value, a little revenue or other benefits that make the channel useful.

In that case, a monthly tracking report will often offer enough information to the publisher to decide whether to grow or just maintain the channel.

Valuable YouTube Metrics

A monthly report that I use is integrated into my overall monthly report for multiple websites and clients. The tab has 29 data points that I track. It takes about five minutes to update.

I include the tab as part of the overall monthly metrics for my business because I don’t have to remind myself to fill out a separate spreadsheet. I do everything in one batch.

Publishers may easily do a report with fewer than 29 data points. Some may want more. If I had to pick 10 metrics, they would be:

  1. Watch time
  2. Views
  3. Revenue
  4. Monetized views
  5. Retention rate
  6. Subscribers
  7. Likes
  8. Shares
  9. Cumulative cost
  10. Return on investment

The first eight are available in the YouTube metrics. Number 9 requires internal accounting, and number 10 is revenue divided by the cost.

Anyone wanting to maintain a strict accounting control over the business and grow profits should consider number 10 as the most important metric.

Why Even Monthly Numbers Help

A good tracking report will show YouTube metrics for each month over a period of time. The shortest amount of time is 13 months to compare the most recent month with the same month of the previous year.

Let’s cut to the chase. It’s all about growth. If the numbers for the most recent month show growth over the same period a year ago, a YouTube channel is a successful endeavor and worthy of more attention.

Likewise, a decline should lead to some hard questions about what went wrong.

What matters most for channel publishers is consistent attention to what the metrics are saying, whether it’s monthly, weekly or daily.

Either way, a channel publisher will find it helpful to build a mechanism into the business to look at the numbers at least once a month. Sometimes even small details can grow or hurt a business.

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