Online Newspapers
Jun
26
Online Feature Content Matters Greatly
Newspaper and TV stations favor news over other forms of content for good reason, but their feature content is vital for creating a broadly attractive Web site.
Jun
19
Build Eyeballs by Targeting Content Categories
Sits can build breadth, depth and audience by building strengths in key content categories.
Jun
19
Simple Revenue Metric Helps Set Annual Budgets
One of the challenges of managing a Web site of a traditional media property is how to find a rational way of setting the revenue budget.
Apr
26
Staffing Guidelines for Online Newspapers
You don’t have time for your Web site. You don’t have enough staff. Should you hire someone to work on it? How can you hire someone when budgets are being cut?
Apr
26
Top Jobs Pumps Up Classified Upsell Revenue
Newspapers can easily build an online advertising product using their employment liner ads that will generate an 80 percent profit margin, high revenue and great customer response.
Apr
10
Newspaper Sites Losing Market Share
Newspaper Web sites captured 27 percent of local online advertising in 2007, according to a recent study by Borrell Associates.
Apr
08
Media Web Sites on the Cheap
It may surprise people to hear that hundreds of small media outlets in the U.S. still do not have a companion Web site.
Apr
07
Site Marketing with Traditional Media
A traditional media partner is more likely to promote your Web site if you meet them halfway.
Apr
03
Continuous Online News a Concept That Takes Practice
Managing staff that has covered mass murders, hurricanes, major riots and other major news events is educational about what it means to do continuous online news.
Mar
31
Promoting Standalone Web Sites
Media companies learned their lessons about the Internet by building extensions of their core, traditional brands. Those same lessons don’t always apply outside of core Web sites.
