Online newspapers looking for additional ways to increase profit and revenue might consider spending money on pay-per-click campaigns. Sponsoring keywords on major search engines such as Bing and Google can drive targeted traffic to the sections of a site that generate the most revenue. More audience means more ad inventory, and more ad inventory means [...]
Mature online newspapers now generate more revenue from online-only classified ads than classified upsells. Other newspapers rely heavily on upsells and are creating opportunities for online-only competition to win over their customers with lower prices. A number of papers still sees a significant amount of revenue from classified upsells, while some, even now, don?t charge [...]
You don’t have time for your online newspaper. You don’t have enough staff. Should you hire someone to work on it? How can you hire someone when budgets are being cut? Staffing an online newspaper is full of issues whether a paper is a weekly, metro daily or somewhere in-between. Here are six principles for [...]
Promise Media provides online marketing strategy for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.