Promise Media

A common perception among TV and newspaper managers is that they deliver the bulk of the revenue for their Web site operations. The sites are resource hogs. For many years, they lost money. It?s time for payback. A TV or newspaper Web site can produce plenty of profit, revenue and readership or viewership for its [...]

Declining newspaper circulation and television viewership seem inevitable, but declining audience is not. The answer lies in embracing the decline of circulation / viewership and replacing it with online audiences. And the audiences do not have to be local, despite the local focus of the typical newspaper and TV station. Nothing prevents them from building [...]

Newspaper copy editors strive to write headlines that are clever and informative, but they also have a wonderful opportunity to practice search engine optimization at the same time. Consider these two simplistic examples: Local Weather Forecast Calls for Heavy Rain Richmond Weather Forecast Calls for Heavy Rain Assuming that there is space for the three [...]

Google AdSense is an effective option for filling unsold ad inventory on a newspaper or TV Web site. Many media sites use remnant advertising from major national networks that display graphical banners of well-known major brands. AdSense is more likely to display a series of text ads. The graphical ads look good. The text ads [...]

Major media companies centralize Web operations for the sake of efficiency, but even small independently owned newspapers can benefit from the concept for their Web sites. When media companies centralize, they develop the ability to sell into multiple properties with one contract, create one design template for all of the sites, implement products for all [...]