Online Newspapers

Quality Content Mixes Interest, Importance

Online content writing often becomes focused on what drives the most clicks to an article, but too much of a focus on clicks becomes pandering.

Pandering undermines the credibility of a Web site. Visitors start to lose confidence in the quality of the site as a result.

Free Web Site Promotion Widely Available

Media sites will find numerous opportunities to promote themselves through free channels readily available online.

Paid Access Fails to Find Right Model

A recent series of articles revealed that Newsday.com has signed up only 35 paying subscribers since putting itself behind a pay wall several months ago. The results are not a surprise.

Copy Desk Holds Key to Newspaper SEO

Newspaper copy editors strive to write headlines that are clever and informative, but they also have a wonderful opportunity to practice search engine optimization at the same time.

Newspaper CMS Starts with 7 Key Factors

Webmaster message boards are filled with emotional debates about the best content management systems to use, but the debates often simplify a decision that isn't so simple.

Online-Only Classifieds

Newspapers that consider offering online-only classified line ads to their customers often do so with trepidation.

Develop Site Archives to Expand Audience

Managing content on a Web site requires thinking like an editor - but also like a librarian. Building a site archive of content also will build a much bigger audience.

Building an Online Media Brand

Traditional media sometimes suffers from schizophrenia about a Web site’s brand. Should it be named after the newspaper or TV station, or should it have a unique, Web-savvy name?

Local Video Has Narrow Viewership

Media executives believe that they need to throw major resources into video on their local TV and newspaper sites.

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