Online Newspapers
Jan
29
Paid Access Fails to Find Right Model
A recent series of articles revealed that Newsday.com has signed up only 35 paying subscribers since putting itself behind a pay wall several months ago. The results are not a surprise.
Nov
21
Copy Desk Holds Key to Newspaper SEO
Newspaper copy editors strive to write headlines that are clever and informative, but they also have a wonderful opportunity to practice search engine optimization at the same time.
Nov
10
Newspaper CMS Starts with 7 Key Factors
Webmaster message boards are filled with emotional debates about the best content management systems to use, but the debates often simplify a decision that isn't so simple.
Nov
03
Quality Online Content Writing Mixes Interest, Importance
Online content writing often becomes focused on what drives the most clicks to an article, but too much of a focus on clicks becomes pandering.
Pandering undermines the credibility of a Web site. Visitors start to lose confidence in the quality of the site as a result.
May
12
Old Newspaper Ad Concept Produces Online Results
A well-known and traditional way of advertising in a newspaper is becoming an effective technique for selling online.
Jan
13
Newspapers Benefit from Classified Upsell Strategy
Mature online newspapers now generate more revenue from online-only classified ads than classified upsells. Other newspapers rely heavily on upsells. Here's how to make the shift.
Sep
24
Online-Only AEs Usually Deliver Results
Newspaper Web sites that have at least one account executive dedicated to online sales have 87 percent higher online revenue than papers that rely solely on print AEs to sell online ads, according to the NAA.
Sep
15
Online-Only Classifieds
Newspapers that consider offering online-only classified line ads to their customers often do so with trepidation.
Aug
11
Free Web Site Promotion Widely Available
Media sites will find numerous opportunities to promote themselves through free channels readily available online.
