Online Newspapers
Apr
20
Quality Content Mixes Interest, Importance
Online content writing often becomes focused on what drives the most clicks to an article, but too much of a focus on clicks becomes pandering.
Pandering undermines the credibility of a Web site. Visitors start to lose confidence in the quality of the site as a result.
Mar
22
Free Web Site Promotion Widely Available
Media sites will find numerous opportunities to promote themselves through free channels readily available online.
Jan
29
Paid Access Fails to Find Right Model
A recent series of articles revealed that Newsday.com has signed up only 35 paying subscribers since putting itself behind a pay wall several months ago. The results are not a surprise.
Nov
27
Nov
21
Copy Desk Holds Key to Newspaper SEO
Newspaper copy editors strive to write headlines that are clever and informative, but they also have a wonderful opportunity to practice search engine optimization at the same time.
Nov
10
Newspaper CMS Starts with 7 Key Factors
Webmaster message boards are filled with emotional debates about the best content management systems to use, but the debates often simplify a decision that isn't so simple.
Sep
15
Online-Only Classifieds
Newspapers that consider offering online-only classified line ads to their customers often do so with trepidation.
Aug
04
Develop Site Archives to Expand Audience
Managing content on a Web site requires thinking like an editor - but also like a librarian. Building a site archive of content also will build a much bigger audience.
Aug
01
Building an Online Media Brand
Traditional media sometimes suffers from schizophrenia about a Web site’s brand. Should it be named after the newspaper or TV station, or should it have a unique, Web-savvy name?
Jul
03
Local Video Has Narrow Viewership
Media executives believe that they need to throw major resources into video on their local TV and newspaper sites.
