Link Building

Article Marketing Strategy Delivers 3 Benefits

Article marketing strategy requires some thought about which benefit is most valuable – more audience, search engine optimization or Google’s well-known PageRank.

Link Exchange Produces Little Benefit for SEO

Exchanging links between Web sites used to be a common and useful tactic for improving search engine ranking, but not any more.

Link Baiting Mimics Traditional Media

Link baiting is a new online term for a practice that has long been followed in old offline media.

It is a series of tactics that try to encourage Web site visitors to click on a link. It also is a form of "link building," the term that describes ways of increasing the number of links to a Web site from other sites.

Blogs and Forums Build Links -- to a Point

A common promotional tactic among independent Web publishers and online marketing people is to post comments on other blogs and forums and add a link back to their own sites.

The tactic can teeter on a fine line between acceptable site promotion and spamming.

Top Article Marketing Sites Boost SEO Ranking


Scott Bateman, EzineArticles.com Platinum Author
Article marketing sites help improve search engine results for a Web site's most important keywords.

Article marketing is the strategy of writing an article about your Internet site and putting it on another site. The other site typically specializes in articles written specifically for promotional purposes.

Link Exchanges Provide Free Promotion, Take Heavy Effort

Link exchanges are a well-known way of promoting Web sites for free, but they come with a cost other than money.

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