Promise Media

Plans Can Be Simple or Complex, But Focus is Key A Web site marketing plan can range from one page to dozens of pages. What matters most is the meat of it and the focus and execution of the most important elements. What also matters is whether the important site promotion goals are achieved. The [...]

Google AdWords management is a practice that requires regular time and attention to generate the highest click-through and conversion rates. Best practices start with dedicating time to campaigns at least weekly; several times a week if not daily are even better. Why? Campaign results vary based on: The time of year. The competition from other [...]

An online marketing budget is money well spent if it results in more profit, revenue and audience. Many Web sites don’t spend a dime to market themselves. A small percentage grow large audiences if they have been around for many years, have a unique attraction or just word extremely hard to building eyeballs. But even [...]

SEM is High on Response and Low on Branding; Spend Accordingly Good search engine marketing tips won’t guarantee high rankings on result pages. They should guarantee that what you pay is what you get. SEM is the art of spending money on search engines to promote your site. As a core element of an online [...]

Web site promotion has been a big challenge for traditional media companies and a much easier one for pure online plays. Media companies learned their lessons about the Internet by building extensions of their core traditional brands. Audiences came easily because newspapers would promote the site in their print editions and TV stations would do [...]

Online audience measurement is fundamental to managing and growing a Web business. Knowing your audience will improve your revenue and readership in short order. Anyone who has worked in Web site publishing struggles with accurately measuring an audience. It is much more difficult than counting newspaper subscribers, TV viewers and other consumers of media. A [...]