Pay per click marketing requires a return on investment like any other promotional channel. But what is the right ROI? A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. To cut to the chase, it says that the short term ROI on all channels is 109 percent [...]
A site’s pay per click budget should be the second most important marketing priority after search engine optimization in part because it is the second biggest opportunity to gain audience. Takeaways Target more than 10% of site traffic for PPC. Track results and continuously improve. Set a pay per click ROI target that includes both [...]
A Google AdWords strategy begins with defining a few simple goals. Knowing these goals will help with the expectations and results of a campaign. The goals are: Using the monthly promotional budget efficiently. Growing the product — whether the campaign targets the entire site or part of it. Using the best keywords that represent that [...]
Plans Can Be Simple or Complex, But Focus is Key A Web site marketing plan can range from one page to dozens of pages. What matters most is the meat of it and the focus and execution of the most important elements. What also matters is whether the important site promotion goals are achieved. The [...]
Google AdWords management is a practice that requires regular time and attention to generate the highest click-through and conversion rates. Best practices start with dedicating time to campaigns at least weekly; several times a week if not daily are even better. Why? Campaign results vary based on: The time of year. The competition from other [...]
Promise Media provides online marketing strategies for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.