Google AdWords continues to evolve as a marketing tool and become more efficient at targeting audiences and delivering results. The AdWords extension feature is a prime example of that evolution. The feature gives online marketers an option of adding more links to an ad. By presenting multiple links within a single ad, and assuming the […]
The effectiveness of Facebook advertising has been the subject of numerous debates among online marketers. Some say it’s effective and others say it’s just too expensive. It appears that the truth depends as much as anything on your type of business. I have managed enough Facebook advertising to realize that some businesses should advertise on […]
Advertisers will find that AdWords geo targeting is a greaty way to focus their efforts geographically and use limited budgets efficiently at the same time. Just about anyone can have a good reason to use the geo targeting capability. A small local advertiser may care only about reaching people within a single zip code or […]
A Google AdWords marketing campaign can be an inexpensive, efficient and highly educational way of driving targeted pay-per-click traffic to a Web site. It can be inexpensive because there is only a $5 activation fee to open an account and no minimum monthly charge. It is efficient because the advertiser pays only for the click […]
One of the simplest ways of managing a Google AdWords campaign is creating a spreadsheet that maps the three most important elements of the campaign. Those three elements are the keywords being sponsored, the ads that target those keywords and the landing pages that are linked within the ads. The reason why this is so […]
Online audience measurement is fundamental to managing and growing a Web business. Knowing your audience will improve your revenue and readership in short order. Anyone who has worked in Web site publishing struggles with accurately measuring an audience. It is more difficult than counting newspaper subscribers, TV viewers and other consumers of media.