One of the simplest ways of managing a Google AdWords campaign is creating a spreadsheet that maps the three most important elements of the campaign. Those three elements are the keywords being sponsored, the ads that target those keywords and the landing pages that are linked within the ads. The reason why this is so [...]
Online audience measurement is fundamental to managing and growing a Web business. Knowing your audience will improve your revenue and readership in short order. Anyone who has worked in Web site publishing struggles with accurately measuring an audience. It is more difficult than counting newspaper subscribers, TV viewers and other consumers of media.
Pay per click campaigns are great for delivering valuable results if used carefully and terrible if used randomly. Beginners often spend money on PPC campaigns without fully understanding how to use them. Veterans learn from their mistakes and pay close attention to their return on investment. The key to getting a great ROI is using [...]
Internet advertising revenue jumped 22 percent in 2011 to $31 billion, according to a new report from the Internet Advertising Bureau. The report reveals some useful insights and trends about the way advertisers are marketing their products and services. The biggest percentage jump came for mobile advertising, which more than doubled over the previous year [...]
Local online advertising is going up. It’s also up for grabs. The battle has been fierce, and it is getting worse. BIA/Kelsey estimates $136 billion of local ad spending in 2012 and a continual climb over the next several years. “Local online/interactive/digital advertising revenues will climb from $21.2 billion in 2011 to $38.5 billion by [...]
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding. Response and branding are the two primary benefits of any advertising campaign. ROI is difficult to track for branding because the results are not always immediate or directly measurable. That is not the case with [...]