SEO for content writing is a craft that takes time to develop because different writers have different backgrounds and training experiences. Journalists focus on the angle of the story. English majors think about themes. Marketing types think about brand. Web people think about keywords — but sometimes overlook quality. As a professional journalist and online [...]
The best Twitter marketing tips are simple to implement because Twitter itself is one of the simplest tools on the Internet. Simplicity translates into less work, which leaves more time to focus on other activities. Like most online promotional channels, having an effective Facebook presence is a combination of quality and quantity of effort. Here [...]
Manual link building is the best way to get quality results for a Web site. Quality results will attract customers who are more likely to make a purchase, consume multiple pages and return again. For a while, it was possible to automate the process through spinning articles, forum postings and other high quantity techniques. You [...]
Email marketing open rates are remarkably consistent for anyone with a decent knowledge of how to market. Industry reports and my own experience show that open rates usually range between 15 and 25 percent of total emails sent. Monthly results are more important than weekly, and weekly results are more important than daily. This is [...]
Email marketing metrics are far simpler than other metrics such as Web site analytics. Because there are only a small number of them, it is easy to track results and focus efforts on how to improve them. But that doesn’t make email marketing easy. It is a big challenge first to get people to subscribe [...]
Free site promotion is readily available. It’s a tactic called blogging. Most heavy online users already know about blogging. It’s using a Web site to post content — often personal content — on a regular basis. But it really can be used to publish just about any kind of content, whether it’s personal, news, advice, [...]
Promise Media provides online marketing strategy for content-rich Web sites. It also publishes a guide to best Caribbean vacations to test online tactics.